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Wizzard Media Taps Virtus Media Sales As West Coast Rep for Podcast Ad Sales

Posted on: Thursday, 25 October 2007, 15:00 CDT

Wizzard Media, the podcast ad sales unit of Wizzard Software (OTCBB:WIZD), announced today that it has retained Virtus Media Sales to handle West Coast sales representation.

Based in Los Angeles, Virtus Media Sales (www.vmsales.net) is an independent media sales and marketing company representing a diverse group of media companies.

The addition of Virtus Media Sales to the Wizzard Media team represents the latest step in the expansion of Wizzard's podcast advertising sales initiative, which also includes the East Coast and Midwest. Wizzard said its new West Coast presence allows it to tap into a wide range of brands, including cutting-edge technology firms, popular energy drinks and hip clothiers, as well as Hollywood film and television studios, all of which are ideal marketers for podcast advertising.

Jim Else, vice president, sales, Wizzard Media, said, "Virtus Media Sales offers vast experience in marketing, advertising and media sales for companies ranging from start-ups to major media companies. We believe they are the ideal West Coast partner for us as we look to accelerate our podcast ad sales efforts. Virtus' well-established relationships will enable them to effectively convey to marketers the benefits of reaching targeted, opt-in audiences through our network of podcasts."

Else added, "Our confidence in the podcasting ad market has encouraged us to expand quickly even though the industry is in its early stages. Our nationwide sales force is responding to strong interest from marketers in the automotive, hi-tech and consumer sectors. In addition, we are steadfast in our goal of becoming the go-to network for publishers, offering the most comprehensive selection of hosting services, statistics, advertising partnerships and targeted ad insertion."

Penn Jones, partner, Virtus Media Sales, said, "Marketers are constantly looking for new ways to reach and motivate consumers. We believe that Wizzard Media's podcast network is perfectly positioned to address these needs, and in fact is on the cusp of exploding as a break-out media vehicle. We are thrilled to have this ground-floor opportunity to get involved with Wizzard Media."

Wizzard Software is the industry's largest distributor of podcasts, with more than 85 million monthly download requests and a network that encompasses more than 8,000 podcast publishers. Wizzard Media was created in March 2007 to harness the power of this podcast network for advertisers, who can reach millions of highly targeted, opt-in audience members.

About Wizzard Software

Founded in 1996, Wizzard Software has become a leader in the speech technology application development market. Wizzard architects solutions to business problems using its expertise in consulting, speech development tools and building speech based applications for the Desktop and Internet. Wizzard has achieved global recognition because of its expertise with voice communication whether it is via computer or telephone. Wizzard's successes have lead to expanding speech technology opportunities in government and commercial sectors, including several healthcare industry products and services. Most recently, Wizzard Software entered the exciting new realm of podcasting and is already the world's largest distributor of podcasts. For more information, please visit www.wizzardsoftware.com.

About Wizzard Media

Wizzard Media is the world's leading podcasting distribution company. Podcasts are a means for independent and professional content creators to publish audio and video shows for the world to enjoy over the Internet or on mp3 players, such as the Apple iPod. Podcasting is a relatively new phenomenon, but Wizzard Media collectively serves millions of podcast downloads per month through media aggregators like Apple's iTunes and other podcast directories. For more information, please visit www.wizzard.tv.

Legal Notice

Legal Notice Regarding Forward-Looking Statements: "Forward-looking Statements" as defined in the Private Securities litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future results or events. We disclaim any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. There are important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with changes in general economic and business conditions, actions of our competitors, the extent to which we are able to develop new services and markets for our services, the time and expense involved in such development activities, the level of demand and market acceptance of our services, changes in our business strategies and acts of terror against the United States.

Source: Business Wire

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