• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Datran Media to Introduce Ad:Tech Audience to More Innovative Advertising Technology Solutions

Posted on: Thursday, 1 November 2007, 15:00 CDT

November 5-8, Datran Media will return to ad:tech New York (booth #1005) to provide conference attendees with innovative advertising technology information, demonstrations, case studies and trial opportunities to maximize their online marketing ROI. During the conference, more than 11,000 advertisers, agencies and publishers will learn about Datran Media's latest advances. These include Exchange Online (EO.com) and StormPost 3.0, the most recent release of the company's premier email marketing and monetization system.

EO.com enables any company looking to manage online media campaigns across both display and email to do so through one single platform, benefiting both advertisers and publishers. It allows advertisers to optimize their online media and achieve the appropriate mix of banners and email placements while allowing participating publishers to better monetize their inventory.

StormPost 3.0's new Inventory Management feature, a first-of-its-kind tool that allows marketers to keep track of sold and available email media inventory, much like they do when managing banner inventory, is one of three key enhancements to the software system. Transactional and member-to-member email ad serving for both banner and text is now available as well. Finally, StormPost is being made available as a full service performance CRM offering which means that marketers who adopt the alternative pricing model will be able to pay for performance versus the traditional CPM scale. Each of the new StormPost 3.0 upgrades was added to increase value to the marketer.

As Datran Media's team concentrates on catering to its booth visitors, Norman Miglietta, director of advertising and marketing for Turner Sports New Media, and Datran Media's NASCAR.com client will also be on site at ad:tech, sharing the details of the brand's award-winning Talladega TrackPass Scanner campaign. The multi-level email campaign put fans in the driver seat with NASCAR.com's TrackPass, offering exclusive multi-media access. During the campaign, NASCAR.com deployed 1 million emails before and after the Talladega race weekend. Conversion rates were startling with a 72 percent increase in both pre and post race subscriptions.

Following ad:tech, Datran Media plans to end the year by providing advertising agencies, brand advertisers and publishers with an exclusive case-study based webinar detailing specific ways they too can best monetize email and display media channels as well as the results of its annual online marketer survey. More information on both opportunities will be made available in November and promoted on Datran Media's Outperformance Marketing Journal and other outlets.

ad:tech New York will take place November 5 - 8 at the NY Hilton. For more information or to register, please visit: http://www.ad-tech.com/ny/.

About Datran Media

Founded in 2001, Datran Media is a leading provider of performance-based marketing solutions. Datran Media powers Exchange Online (EO), the first exchange online for both display and email media. Datran Media also operates NetMargin, a leading media network. Datran Media completes its suite of services with StormPost, a premier email marketing and monetization platform and the first in its category to provide email ad inventory management. For more information, please visit www.datranmedia.com.

 Media Contact Carla Vicens blast! PR for Datran Media (919) 833-9975 x.10 Email Contact

SOURCE: Datran Media

Source: MARKET WIRE

More News in this Category