Digital Radio Market Growth Advances Worldwide
Posted on: Friday, 9 November 2007, 06:00 CST
Research and Markets (http://www.researchandmarkets.com/reports/c74135) has announced the addition of "Digital Radio Market Growth Advances Worldwide" to their offering.
In 2006, the worldwide market for digital radio receivers reached nine million unit shipments, representing a 61% growth rate over 2005. Satellite radio continues to be the pervasive form of digital radio in the US, with satellite radio receiver shipments expected to outpace terrestrial HD Radio receiver shipments again in 2007. In other markets, most notably in the UK, terrestrial Digital Audio Broadcasting (DAB) is driving digital radio shipments.
In-Stat's latest primary research data shows that 57% of respondents were aware of HD Radio in 2005. In 2007, this percentage jumped significantly to 77% of respondents. While satellite radio remains the leading platform for digital radio in the US, We believe that this increased consumer awareness of HD Radio will be a primary driver of HD Radio receiver shipment growth. Additional factors contributing to worldwide market growth include falling receiver prices, an increase in the amount of digital programming, increased digital radio promotion and advertising, and the enhanced functionality of digital radio receivers.
In-Stat's latest report, Digital Radio Market Growth Advances Worldwide (#IN0703457ID), contains five-year unit shipments, ASP, and revenue forecasts for digital terrestrial and satellite radios. The forecasts are provided for the Americas, Europe, and Asia. A US satellite radio subscriber forecast, as well as primary research data from a recent survey of US consumers, is also included.
Topics Covered:
Executive Summary
Introduction
Digital Audio Broadcasting
HD Radio
Eureka 147
ISDB-T
S-DARS
DMB
Digital Radio Developments, by Country
Europe
United Kingdom (UK)
Germany
Denmark
Others
Asia
Singapore
South Korea
Japan
China
North America
Canada
United States (US)
US Digital Radio Feature Comparison
Worldwide Digital Radio Forecast
Digital Radio in Europe
Digital Radio in Asia
Digital Radio in the Americas
Forecast Assumptions
Conservative versus Aggressive
US Consumer Survey Results
Radio Listening Environment, Home vs. Car
Digital Radio Familiarity
Reasons for Owning or Not Owning a Satellite Radio Receiver
Reasons for Owning or Not Owning an HD Radio Receiver
Digital Radio Receiver Purchase Intentions
Digital Radio Suppliers
Frontier Silicon
NXP
STMicroelectronics
Texas Instruments
Methodology
Technology Adoption Panel (TAP) Survey
Related Reports
For more information, visit http://www.researchandmarkets.com/reports/c74135
Source: Business Wire
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