LIN TV Launches New Local Content Channels on YouTube
Posted on: Tuesday, 13 November 2007, 09:00 CST
LIN TV Corp. (NYSE: TVL) today announced the launch of dedicated LIN TV "Channels" on YouTube. The strategic partnership reflects LIN TV's commitment to further expand its trusted local news brands and YouTube's commitment to work with content owners to make compelling video accessible online.
WISH-TV in Indianapolis, WOOD-TV in Grand Rapids, WTNH-TV in New Haven, and WPRI-TV in Providence will be the first LIN TV stations to feature their award winning news, sports and entertainment clips on the following YouTube websites: http://www.youtube.com/wish, http://www.youtube.com/woodtv, http://www.youtube.com/wtnh, and http://www.youtube.com/wpri. LIN TV's dedicated YouTube channels will be populated with local news, weather, and entertainment videos as well as with original, local television programming and user-generated content. In addition, viewers will also be able to subscribe to receive videos, share videos and post comments.
"The partnership creates a major opportunity to engage viewers with LIN TV's award-winning local video content and with new user-generated content on a robust interactive platform," said Vincent L. Sadusky, president and chief executive officer of LIN TV. "It is an important development in our strategic plan to distribute our industry-leading content across new media platforms and offer local news, sports and entertainment programming to significant new audiences."
"YouTube's innovative collaboration with LIN TV is another great example of how we're working with local affiliates to bring the YouTube community the most relevant content out there," said Jordan Hoffner, Head of Premium Content Partnerships for YouTube. "This agreement will ultimately deliver LIN's award-winning, local programming to an even broader audience looking specifically for local content."
About LIN TV
LIN TV Corp., along with its subsidiaries ("LIN TV" or "the Company"), is one of the largest television station groups in the country. The Company creates and delivers superior local news and community stories, along with top-rated entertainment programming to 9% of U.S. television homes, reaching an average of 11.5 million households per week.
LIN TV has a strong, diversified station portfolio with 29 owned and/or operated television stations and websites in 17 U.S. markets, located primarily in the top 75 designated market areas, according to Nielsen Media.
LIN TV has and continues to identify and implement innovative business strategies, including being an early adopter of digital television and new interactive platforms, in order to expand their trusted local news brands. Financial information for the Company and overviews of its stations are available at www.lintv.com.
Source: Business Wire
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