US Top 50 TV Cable, Pay & Broadcast Companies Account for Over 80 Percent of Industry Revenue
Posted on: Wednesday, 28 November 2007, 12:00 CST
Research and Markets (http://www.researchandmarkets.com/reports/c75584) has announced the addition of First Research's new report: TV Cable, Pay & Broadcast Networks - Industry Profile to their offering.
Covering over 175 industries and updated every 90 days, the First Research Industry Profiles do the "heavy lifting" for you - saving your sales team valuable research time, enhancing client communications and giving you the competitive edge to win more business.
Easy-to-use and up-to-date, the Industry Profiles provide you with the industry research necessary to stay on top of constant changes in select industries.
The First Research profiles help target your products and services directly to prospects. The Industry Profiles provide the information and understanding you need to engage new prospects during the sales process, deepen customer relationships and strengthen your own bottom line.
Brief Excerpt from Industry Overview Chapter:
The TV cable, pay and broadcast network industry (TV broadcasting) in the US includes about 2,600 networks and stations with combined annual revenue of $57 billion. Major broadcast TV networks are ABC, CBS, FOX, and NBC; major TV cable networks are Discovery Channel, ESPN, CNN, and TNT. Large non-network station groups include Sinclair Broadcast Group, Hearst-Argyle Television, and Clear Channel TV. The industry is highly concentrated: the top 50 companies account for over 80 percent of industry revenue. Annual revenue for an independent midsized TV station is under $5 million.
The industry includes almost 2,000 broadcast TV firms and over 600 cable/subscription firms; broadcast TV accounts for slightly over half of industry revenue and cable TV, for slightly less than half. The industry doesn't include companies that broadcast primarily on the Internet, produce and sell taped TV programs, distribute cable and other TV programs, or use TV as a retail outlet.
COMPETITIVE LANDSCAPE
Business advertising, program popularity, and consumer demographics drive demand. The profitability of individual companies depends on advertising volume, programming mix, and efficient operations. Large companies have advantages of market dominance, often owning the only TV stations in a geography. Small companies can compete effectively with special programming that attracts a targeted audience. Average annual industry revenue per employee is $350,000: broadcast TV averages $257,000 per worker and cable TV about $651,000.
Industry Overview
Quarterly Industry Update
Business Challenges
Trends AND Opportunities
Call Preparation Questions
Financial Information
Industry Forecast
Website and Media Links
Glossary of Acronyms
For more information visit http://www.researchandmarkets.com/reports/c75584.
Source: Business Wire
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