The NBC Agency Selects Mediaport Entertainment to Help Bring NBC Digital Content to 2008 CES Tradeshow
The NBC Agency, the advertising agency serving network media giant NBC, announced today that they have chosen Mediaport, the global leader in music/media burning and digital download kiosks, to create both the hardware and software solutions needed by NBC for the company’s CES display. Mediaport will be providing both the kiosks and digital software solutions to power the NBC Digital content portion of their 2008 CES display, in January.
All CES attendees will be able to download popular NBC programs such as 30 Rock, Project Runway and 12 Corazones from one of the many Mediaport kiosks which will be located throughout NBC Universal’s CES booth.
“Mediaport is helping us reach out to the digital savvy community. The company’s media-on-demand kiosks are providing the perfect channel for us to reach and influence new target markets,” said Frank Radice, Executive Vice President, On-Air Advertising East Coast & MSNBC, the NBC Agency.
This is the second joint announcement made by the two brands. In October it was announced that the two companies had created a groundbreaking advertising partnership which places NBC promotional programming content on Mediaport’s media-on-demand kiosks around the country.
Under the partnership agreement, customers downloading music on Mediaport kiosks called Mediaport ATM’s® at hundreds of retail locations have been able see advertising content from NBC promoting popular programs such as Saturday Night Live, The Late Show with Conan O’Brien, Last Call with Carson Daly and MSNBC. These simple-to-use, MediaATM’s® hold one million tracks that can be easily downloaded to a portable listening device, memory stick, mobile phone or CD. Mediaport was the first company to obtain all major music label content for distribution on music kiosks.
About The NBC Agency
The NBC Agency, founded in November, 1999, is a multi-award winning advertising team that made “Must See TV” a household slogan and reinforced the term “appointment television” for NBC programming. It is a unique, full-service advertising agency servicing the advertising and promotional needs of all NBC-owned entities, which include entertainment, news, sports and corporate divisions of NBC as well as the cable, Internet and syndicated properties and brands that the company owns or holds an equity interest in, such as CNBC, MSNBC and MSNBC.com, Bravo TV and NBC Enterprises.
About Mediaport Entertainment
Mediaport® Entertainment, headquartered in Salt Lake City, is the world’s leader in digital music kiosks. Mediaport’s MediaATM® system is a full service solution that brings the ability to sell all digital on demand products in a retail environment. It’s point-of-sale kiosks, called MediaATMs® and its software operating systems are currently operating in military bases, travel locations, video shops, and music stores in Asia, Australia and the U.S. Mediaport’s allow customers to purchase up to a million tracks of music from a MediaATM® by burning CDs or digitally downloading media to a USB storage devices, flash cards and “Play for Sure” MP3 players in minutes. For more information about Mediaport Entertainment, please contact: Krysty Ronchetti at 505.821.9279 or Krysty@sjcommunications.com.