• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Volvo to Offer Subscription-Free Real-Time Traffic From Clear Channel Radio's Total Traffic Network

Posted on: Monday, 7 January 2008, 09:00 CST

Clear Channel Radio's Total Traffic Network (CCTTN) today announced a multi-year agreement to provide its real-time traffic data on 2008 Volvo XC90, S40, V50, C70 and C30 models equipped with factory-installed navigation systems. Real-time traffic-capable Volvos began rolling onto U.S. show room floors last month. The deal marks CCTTN's third win with an original equipment manufacturer following agreements with two other automotive brands. Volvo will be launching a radio advertising campaign on Clear Channel (NYSE:CCU) stations during the first quarter of 2008 to let customers know about the new feature.

"Volvo, long known for their outstanding safety record, continues to be at the forefront of consumer satisfaction by delivering what their drivers want," said Jeff Littlejohn, Executive Vice President of Distribution Development for Clear Channel Radio. "By offering our real-time traffic service as a standard feature on most models that are navigation-equipped, drivers will not only get to their destination in a safe vehicle, but will be able to avoid road congestion."

"Giving our drivers a heads-up on road conditions with Clear Channel Radio's high-quality real-time traffic data without subscription fees made all the sense in the world to us," said Anne Bélec, President and CEO -- Volvo Cars of North America, LLC. "Volvo drivers have come to expect the highest level of innovation from us, whether it has to do with safety, the environment, or the latest technology. This agreement follows in that tradition."

In addition to automakers, Clear Channel Radio's Total Traffic Network currently provides real-time traffic information to consumer electronics devices made by Garmin, TomTom, Navigon, Mio Technology, Delphi, Kenwood, Clarion, Harmon Kardon, Panasonic, Siemens, Cobra Electronics and others and the company supplies traffic content to several media outlets including Citadel Broadcasting, Univision, Fox Interactive Media, and others.

About Clear Channel's Total Traffic Network

Clear Channel Radio is the first broadcaster to launch a ground-breaking programming and technology service delivering real-time traffic data directly to vehicles, using its own network of reporters, traffic cameras, helicopters and airplanes -- Total Traffic Network. Clear Channel's Total Traffic Network now serves more than 125 metropolitan markets in four countries, including the United States, Canada, Mexico and New Zealand. Total Traffic Network delivers real-time traffic data via in-car or portable navigation systems, broadcast media, wireless and Internet-based services. For more information, please log on to www.realtimetraffic.net.

About Clear Channel Radio

Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM stations, HD digital radio channels, on the Internet, via iPods, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting, syndication and independent media representation. Clear Channel Radio is a division of Clear Channel Communications, Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com.

Source: Business Wire

More News in this Category