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New US Radio Broadcasting Report for 2007 Covers Local Advertising, National Spot Advertising and Network Radio Advertising

Posted on: Monday, 7 January 2008, 12:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c78693) has announced the addition of "Snapshots US Radio Broadcasting 2007" to their offering.

Snapdata's Snapshots US Radio Broadcasting 2007 provides 2005 year-end market size data, with 2006 estimates, 4 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the US radio broadcasting market, and covers local advertising, national spot advertising and network radio advertising. Market value covers the revenues generated from advertising. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots US Radio Broadcasting 2007 forms part of Snapdata's Media industry coverage.

Snapshots Report Overview:

Executive Summary

The Executive Summary within a Snapshots report outlines the main findings of the report (market size, market shares and market forecasts)

Market size

Market size is the measure of the total value or volume of a particular product sold in a particular length of time. In our case it is the total amount of the market covered by a title in the last whole year, for example, in UK Beer 2005, all the beer consumed in the UK in 2004. The aim of the report is to tell how much of the product was consumed in the country discussed by value and by volume.

Market Segmentation

Market Segmentation is a segmentation of the market by key product categories, ideally by value and volume. For example: the yoghurt market can be segmented into: drinking yoghurt, flavoured yoghurt and natural yoghurt.

Market Share

Market Share is the share of each competitor in the market place and can be expressed in value or volume terms.

Market Share by Volume - each competitor's share of the total Market Volume

Market Share by Value - each competitor's share of the total Market Value

Distribution

This measure of the market relates to the different distribution channels to market for each product. The distribution can include the following channels

Consumer Goods example:

Supermarket

Hypermarket

Discount Store

Corner shop

Internet

Etc

Socio-Economic data

The key socio-economic indicators in each report will be:

Size of population

GDP - Gross Domestic Product

Inflation rate

Exchange rate

Forecasts

All market forecasts are based on statistical forecasting techniques based on historic performance (linear extrapolation of the market size, based on the five-year historical growth). These statistical tools are supplemented with qualitative parameters such as: industry expectation/opinion. Socio-economic drivers, new product development, technological advances, expected levels of market saturation etc.

Page 3 - Snapshots Executive Summary

Page 4 - Category Definitions

Page 5 - Market Size by Value (2002-2006)

Page 6 - Market Segmentation by Value

Page 7 - Market Shares by Value

Page 8 - Company Details (Company Websites)

Page 9 - Market Forecast by Value 2007-2011)

Page 10 - Socio-Economic Data for US

Page 11 - Snapshots Sources for Further Research

Companies mentioned:

- Clear Channel

- CBS Radio

- Entercom

- Cox Radio

- Citadel

- Emmis

- Cumulus Med

For more information visit http://www.researchandmarkets.com/reports/c78693

Source: Business Wire

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