GayWired Media Implements DoubleClick’s DART for Publishers

GayWired Media, a leading digital media company targeting the LGBT consumer, is pleased to announce that it has partnered with Acceleration to implement DoubleClick’s DART for Publishers (DFP). DFP now serves as the primary Advertising Solution for GayWired Media’s extensive network of online news and entertainment brands.

“GayWired Media is thrilled to be working with the top digital ad solutions company,” said Paul Colichman, CEO of Regent Entertainment, parent company of GayWired Media. “DoubleClick’s cutting-edge technology along with Acceleration’s superior insight and customer service provides the scalability, reliability, and critical tools needed to create unique opportunities for our advertising partners to reach the diverse and coveted LGBT consumer.”

The implementation of DoubleClick’s DFP allows GayWired Media, which includes flagship portals GayWired.com, LesbiaNation.com and 247gay.com, to offer a top tier solution to manage online ad campaigns. Through its new partnership with Acceleration and DoubleClick, GayWired Media now utilizes one of the most advanced ad serving solutions available on the market to provide its advertisers with the most accurate reporting for campaign performance.

For more information about GayWired Media and its extensive network of sites, please visit www.gaywiredmedia.com.

About GayWired Media

Based in Los Angeles, GayWired Media is one of the leading digital media companies targeting the LGBT consumer. GayWired Media includes some of the most well respected digital brands serving the LGBT community including flagship sites GayWired.com, LesbiaNation.com and 247gay.com and an additional 18 other micro-niche sites targeting the diverse interests within LGBT culture spanning entertainment, news, business, social networking, travel and sports. The GayWired Media network of sites allows its consumers complete access to fully-integrated, multi-platformed online news and entertainment portals, while offering advertisers the opportunity to directly reach the coveted LGBT consumer. For more info on GayWired Media and affiliated digital brands, please visit www.gaywiredmedia.com.