BIAP Unveils a Comprehensive EBIF Product Suite for the ETV (Enhanced TV) Industry

PLANO, Texas, Jan. 14 /PRNewswire/ — In a major step forward for interactive television, BIAP Inc. announces a complete end-to-end EBIF (Enhanced Binary Interchange Format) solution for the cable television industry. BIAP’s new end-to-end solution includes a suite of market-ready EBIF applications, an integrated development studio and an EBIF platform for cable operators looking to quickly deploy the open cable standard.

    1.   BIAP’s proven interactive applications are now available in EBIF.         This programming bundle includes Yellow Pages on TV, My Football         Tracker, My Baseball Tracker, eBay on TV, PiTV (Personalized         Information TV), and the latest addition, Election Central 2008.         BIAP’s interactive programming delivers advanced advertising         features such as VOD links, ETV banners, targeting of specific         messages to individual homes, and accompanying detailed usage and         measurement reports.     2.   BIAP’s EBIF Studio is an easy-to-use authoring environment that         supports the rapid creation of new ETV applications.  The BIAP EBIF         Studio allows operators, programmers, and third-party developers to         respond more effectively to market opportunities and requests.     3.   BIAP’s EBIF user agent is available to cable operators that may not         have a deployable in-house solution.  The user agent is based on         BIAP’s high-performance, compact application framework already         deployed to millions of set-top boxes.  This platform is currently         available for Cisco’s (SA) PowerTV set-top box platforms, while         support for additional platforms, such as Motorola and OpenTV, will         be available soon.    

“BIAP is proud to be the first and only company to offer a comprehensive set of solutions to the various entities in the ETV ecosystem,” said Tim Peters, BIAP’s CEO. “Whether you are looking to deploy our Emmy-nominated applications, looking for a way to quickly develop your own ETV applications, or wanting to capitalize on EBIF to standardize your third-party application platform, BIAP has the product for your needs. With this suite of products, BIAP can accelerate the deployment and adoption of ETV and advanced advertising.”

EBIF is a subset of the OCAP standard developed by CableLabs and can therefore run on lower-end boxes with less memory and processing power. It supports Enhanced TV (ETV) applications that focus on augmenting video programming and driving viewer engagement. The EBIF standard can also be used for unbound applications designed to reach all fielded digital boxes given its smaller size.

About BIAP — http://www.biap.com/

BIAP (Broadband Interactive Applications) is a leading iTV media company with patented technologies that make television advertising more valuable. The technologies are compatible with any digital edge device across cable, satellite, broadband, and mobile. Through its iTV product suite, BIAP elicits viewer engagement resulting in a personalized and convenient TV viewing experience. BIAP develops identity-protected consumer profiles that enable advertisers to develop targeted and highly relevant messages. BIAP creates products for key demographic groups that have high consumer appeal including local search, sports, t-commerce, and enhanced TV. BIAP’s partners include: NBC, eBay, and Hearst’s Talking Phone Book. BIAP is currently carried in a growing number of markets across the United States with DISH Network and Time Warner Cable. Corporate headquarters are in Plano, Texas, with research and development in Sterling, Virginia.

BIAP Inc.

CONTACT: Ellen Cooper, +1-646-419-0006, ellencooper@biap.com

Web site: http://www.biap.com/