• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Independent Study Demonstrates Effectiveness of I-Level Media Platform

Posted on: Thursday, 17 January 2008, 09:00 CST

i-level Media Group Inc. (OTCBB: ILVL), China's leading digital taxi media company, today announced positive results from a study conducted by an independent research firm, Sinomonitor International, on the advertising effectiveness of i-level's Mobile Media Network.

Sinomonitor (www.sinomonitor.com), one of China's most respected media research firms, interviewed 426 taxi passengers in Shanghai who had been exposed to an i-level Mobile Media screen. Key findings included:

Three-quarters (74.6%) of the passengers said they spent time watching the taxi media screen.

Of those passengers who watched some of the media, 95.6% could recall at least one of the ads they had seen.

For the four major brands advertised, viewers' average recall rate was 47.1%.

Four in five (79.9%) of all viewers said they were satisfied or very satisfied with the overall content displayed on the media. Only 11.6% said they were dissatisfied, and none said they were very dissatisfied (8.6% were unsure).

More than four in five (81.7%) of passengers said that one of their main uses of taking a taxi is to go shopping.

More than seven out of eight (88.3%) of the passengers said they have at least one credit card.

Based on these and other results of the study, the Company said it now has reliable, third-party research that confirms the findings of its internal studies.

"The Sinomonitor results provide verifiable evidence that clearly demonstrates to clients and media buyers just how well i-level's media platform works," said Aidan Sullivan, i-level's President and Chief Executive Officer. "The study verifies what we have found in our own research -- that the i-level Media Platform is one of the most effective advertising media as it reaches a highly desirable audience in a captive setting and attracts viewers' attention with an entertaining mix of content. i-level's sales and marketing teams are now armed with data that convincingly demonstrate the effectiveness and cost-efficiency of advertising on our platform versus other media."

Complete copies of the Sinomonitor report can be obtained by contacting i-level at sales@i-levelmedia.com.

To be added to i-level's investor lists, please contact Haris Tajyar at htajyar@irintl.com or at 818-382-9702.

About i-level

i-level Media Group Inc. (http://www.i-levelmedia.com) is an emerging media company delivering powerful digital media solutions for out-of-home advertising in China. The company owns and operates one of the largest digital in-taxi advertising networks in existence and also licenses its technology and expertise to third parties seeking mobile digital media solutions. i-level's proprietary technological platform, consisting of high-quality LCD displays mounted inside the passenger compartments of taxis, provides a consistent, reliable and high-impact channel for reaching consumers on the go. Through exclusive distribution agreements with China's leading taxi operators, i-level puts advertisers' messages in front of a highly sought-after audience, in a captive and intimate setting.

Forward Looking Statements: This press release contains forward-looking statements which are statements that are not historical facts and are subject to a variety of risks and uncertainties which could cause actual events or results to differ materially from those reflected in such. Although we believe the expectations reflected in our statements are reasonable, results may vary, and we cannot guarantee future results, levels of activity, performance or achievements. This news release has been prepared by management of the Company who takes full responsibility for its contents. No regulatory authorities either reviewed or approved or disapproved of the contents of this news release. This news release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of these securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such jurisdiction.

Source: Business Wire

More News in this Category