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New Report Examines Developments in FTA, Pay TV & Digital TV in New Zealand

Posted on: Wednesday, 20 February 2008, 15:00 CST

Research and Markets (http://www.researchandmarkets.com/reports/c83412) has announced the addition of New Zealand - Broadcasting - FTA, Pay TV & Digital TV - Statistics & Overview to their offering.

Although the dominance of FTA television has been unsurpassed for many decades, the industry moving into 2007 faces several challenges. Marketing and media buyers are increasingly turning to alternative media, such as through Internet and mobile channels in order to reach consumers. New Zealand lags behind most of the developed world in the transition to digital television. FTA digital television was launched in May 2007 across all of New Zealand under the Freeview umbrella as a satellite service, but uptake so far has only been on a limited scale. Although the FTA broadcasters have been very slow in adapting to the new digital media environment there are some early promising signs of change. TVNZ for example is implementing what it calls a strategy of 'co-opetition', through which it will cooperate with other media players to place its local programming on various platforms. In April 2007 TVNZ launch its online-streaming-and-download TV service as part of its 'Inspiring On Every Screen' strategy, which is aimed at delivering high-value content via multiple platforms. Potential IPTV activities are also being pursued in the pay TV arena. SKY is continuing to progress its plans to launch a hybrid satellite/IPTV decoder.

1. Synopsis

2. Market overview

3. Free-to-Air TV

3.1 Television New Zealand (TVNZ)

3.1.1 Overview

3.1.2 Channel offerings via Freeview

3.1.3 TVNZ multi-platform strategy overview

3.1.4 TVNZ on demand TV service launch

3.1.5 Market statistics

3.2 MediaWorks NZ

3.2.1 TVWorks - TV3 and C4

3.2.2 Company history

3.3 Prime Television New Zealand

3.3.1 Company history

3.4 Totaliser Agency Board (TAB)

4. Digital FTA TV

4.1 State of play

4.2 Freeview (FTA digital TV service)

4.2.1 Overview

4.2.2 Content

4.2.3 Channels

4.2.4 Broadcasting coverage and technology

4.2.5 Trials

4.2.6 Finance

4.2.7 Competition

4.3 Kordia's digital TV rollout

5. Pay and cable TV (digital)

5.1 Market overview

5.2 Sky Network Television

5.2.1 Overview

5.2.2 Strategic analysis

5.2.3 Satellite coverage

5.2.4 Other services

5.2.5 Sky subscriber statistics

5.2.6 Financial results

5.2.7 Acquisition of Prime TV

5.2.8 Partnerships - TelstraClear and Woosh Wireless

5.3 TelstraClear Saturn

5.4 Ethnic TV company to launch digital subscriber TV

5.5 Analysis of the pay TV market

5.5.1 On paper Sky's financial performance is strong yet again

5.5.2 Exorbitant prices places a ceiling on further pay TV market growth

5.5.3 Striking similarities exist with the Australian marketplace

5.5.4 Telecom's market dominance only adds fuel to the fire

5.5.5 Lack of competition only stifles market innovation and consumer choice

6. IPTV

7. Video-over-IP broadcasting

8. Digital radio

8.1 Digital Audio Broadcasting (DAB)

8.1.1 Kordia

9. DVB-T trials

10. Related reports

Exhibit 1 - Sky Network Television at a glance

Table 1 - FTA TV broadcasting statistics - 2007

Table 2 - Pay TV broadcasting statistics - June 2007

Table 3 - Total UHF, DBS & other subscribers - 2004 - 2007

Table 4 - Subscriber growth & annual change - 1993 - 2008

Table 5 - Average monthly revenue per residential subscriber and annual change - 2005 - 2007

Table 6 - Revenue overview and percentage change - 1997 - 2008

Table 7 - Group revenue overview and annual change - 2005 - 2006

For more information visit http://www.researchandmarkets.com/reports/c83412.

Source: Business Wire

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