SinglePoint Boosts Market Share in Coveted iTV Category
SinglePoint, the media interactivity expert in mobile, reported today that it processed 84 percent of interactive TV transactions initiated by mobile text message users on the top four U.S. carriers in the second half of 2007. In Q4 alone, SinglePoint reported 75 percent of the transactions processed among mobile message service providers, with the increasing popularity of interactive television campaigns driving demand for the company’s services. SinglePoint’s relationships with major media companies and top carriers in the nation have allowed it to develop and execute interactive messaging campaigns in conjunction with some of 2007′s most popular television shows.
“2007 saw great growth in SinglePoint’s interactive television business, and these recent numbers confirm that millions of consumers have embraced mobile interactivity to enhance their entertainment experience,” said Rich Begert, President and CEO of SinglePoint. “Broadcast partners are realizing that interactive messaging campaigns engage viewers in an active role with their favorite programs, driving audience loyalty and increased advertising revenue. As more television shows look to mobile marketing for an edge in the crowded broadcast marketplace, we look forward to further expansion, strong entertainment partnerships and innovative new campaigns in 2008.”
According to the most recent Nielsen Mobile’s Premium SMS report, North American carriers processed a total of 88 million mobile messaging transactions in the interactive TV/Sweepstakes category in 2007, with more than 38 million of those processed in the second semester. As content providers continue to embrace interactive mobile messaging as a critical component of marketing programs, SinglePoint’s successful expansion in the interactive TV industry, as well as its reputation as industry leader and trusted entertainment partner, position the company to help shape the future of interactive television and mobile marketing.
About SinglePoint™
SinglePoint is the media interactivity expert in mobile that turns viewers into active participants. SinglePoint offers a full suite of services that make it fast and easy to create, launch and manage interactive TV campaigns that work. SinglePoint’s services include mobile message connectivity, applications (such as voting, polling, sweepstakes, contests, alerts, coupons clips, and tips), reporting and analytics. Powering the overwhelming majority of mobile interactivity on North American television today, SinglePoint is engaged with an audience of more than 220 million mobile users, working in partnership with mobile network and portal operations, entertainment media companies, brand managers and advertising agencies. For more information, please visit www.singlepoint.com.