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Multiplied Media Adds Local Movie Search to Poynt Service on Windows Live Messenger and AOL Instant Messenger

Posted on: Monday, 3 March 2008, 09:00 CST

CALGARY, March 3 /PRNewswire-FirstCall/ -- Multiplied Media Corporation has added movie search capability to Poynt, their flagship multimedia local search service. The additional content is available on both AOL Instant Messenger and Windows Live Messenger platforms.

"The addition of movie content to the Poynt service provides users with additional value beyond the robust business listings provided by Yellow Pages Group in Canada and Superpages.com in the U.S.," said John Lowe, CEO, Multiplied Media. "Our vision is to simplify the lives of our users by providing a service that allows them to quickly and easily plan their day - from locating the nearest dry cleaner to finding a central location to meet with friends for dinner and a movie, and everything in between."

In addition to helping consumers find business information for products and services they want to buy or acquire at that moment, locally, Poynt now provides the information consumers need to make decisions around their movie entertainment needs. The information, powered by Cinema-Source, includes theatre listings, showtimes and trailers. Poynt, which is available to approximately 70 million North American users through Windows Live Messenger and AOL Instant Messenger, also provides users with interactive maps and driving directions.

About Multiplied Media Corporation ----------------------------------

Multiplied Media Corp. (http://www.multiplied.com/) has developed Poynt (http://www.mypoynt.com/), the first multimedia local search service available over Microsoft's Windows Live Messenger and AOL's AIM instant messaging networks. Through agreements with Yellow Pages Group in Canada and Idearc Media (Superpages.com) in the United States, Poynt connects consumers with the facility, retail and consumer goods information that assists decision making and purchasing. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.

About Cinema-Source -------------------

Cinema-Source, a division of West World Media, is the world leader in movie showtimes and movie data syndication. Cinema-Source offers movie showtime listings for all movie theaters in the United States, Canada, the United Kingdom and Ireland as well as online movie ticketing services, late-breaking movie news, the latest box office revenues, DVD features, full coverage of movie premieres, movie trailers, photos and detailed profiles of more than 50,000 movies.

Forward Looking Statements --------------------------

Certain statements in this release, other than statements of historical fact, may include forward-looking information that involves various risks and uncertainties. There can be no assurance that such forward-looking statements will prove to be accurate. Actual result and future events could differ materially from those anticipated in such statements. These and all subsequent written and oral forward-looking statements are based on the estimates and opinions of management on the dates they are made and expressly qualified in their entirety by this notice. The Company assumes no obligation to update forward-looking statements should circumstances or management's estimates or opinions change, other than as required pursuant to applicable securities laws.

The TSX Venture Exchange does not accept responsibility for the adequacy

or accuracy of this release.

Multiplied Media Corporation

CONTACT: Andrew Osis, CFO & Director, Multiplied Media Corporation, (403)313-3719, andrew.osis@multiplied.com; MEDIA CONTACT: Kelly Taylor, The BohleCompany (for Multiplied Media), (310) 785-0515, ext. 207, kelly@bohle.com;Margaret Glover-Campbell, Director, Communications, Multiplied MediaCorporation, (403) 313-3719, margaret.glover-campbell@multiplied.com

Source: PRNewswire-FirstCall

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