• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

IAG Research Presents 2nd Annual Automotive Advertising Awards at The N.Y. International Auto Show

Posted on: Wednesday, 5 March 2008, 09:00 CST

NEW YORK, March 5 /PRNewswire/ -- IAG Research, the TV ad effectiveness and program engagement company, will be presenting the 2nd Annual IAG Automotive Advertising Awards at the New York International Auto Show's opening press breakfast on March 19, 2008. The IAG Automotive Awards is the only awards program measuring effectiveness of automobile ads.

The awards will be based on response data from 2.5 million viewers of national television advertising collected by IAG. IAG Research measures the effectiveness of every ad and product placement on 23 measured TV networks.

The event will be hosted by Gary Ginsberg, Executive Vice President of Global Marketing and Corporate Affairs at News Corporation, the media conglomerate that owns The Wall Street Journal, TV Guide and Fox Broadcasting Network among others. The IAG Automotive Awards is the only awards program measuring effectiveness of automobile ads.

"IAG was very pleased with the reaction from the Motor Press Guild, NYIAS, and executives from the advertising and automotive industries that were present at last years awards," said Lois Miller, IAG Automotive President. "This industry develops some of the most creative and engaging ads and we are honored to recognize them."

All national auto ads that began airing in 2007 are eligible for the award. The goal of the IAG awards is to recognize exclusive ads in the automotive industry, and make the NYIAS a unique location to host the awards.

In addition to the five awards listed below, IAG will be honoring the industry with their first-ever Green Award.

Most Effective Overall Ad (Luxury vehicle category) -- Volvo S80 - PCC -- Lexus - Hockey Practice -- Hummer - Video Game Alt Most Effective Overall Ad (Non-Luxury vehicle category) -- Chevrolet - Ain't We Got Love -- Jeep Liberty - Pouring In -- Toyota - Phenomenon - Boulder Most Liked Ad -- Hummer - Video Game Alt -- Honda CR-V - Cookie -- Chevrolet - I Want Most Effective Established Nameplate Launch Campaign -- Ford Focus -- Toyota Tundra -- Jeep Liberty Most Effective New Nameplate Launch Campaign -- Hyundai Veracruz -- Nissan Rogue -- Mazda CX-9 The Green Award -- Subaru - Soul of Subaru - Values -- Honda Civic Hybrid - Trashed -- Chevrolet - I Want

"We are thrilled that IAG will be presenting the awards again at the New York International Auto Show," said Candida Romanelli, Auto Show director. "IAG is the recognized leader in ad effectiveness measurement, and that gives the award real meaning."

IAG Research measures the effectiveness of television advertising, product placement as well as viewer engagement with TV. IAG Research's suite of measurement products are used by such industry leaders as American Express, Toyota, General Motors, Ford Motor Company, Chrysler LLC, Procter & Gamble, Verizon Wireless, Sprint, Warner Brothers, VISA, Merck & Co., Paramount Pictures and major networks such as ABC, CBS, NBC, FOX, ESPN, and TNT/TBS. For more information about the ad awards program, please visit: http://www.iagr.net/.

Kicking off the springtime selling season, the 2008 New York International Automobile Show will feature an impressive collection of cutting-edge design and remarkable innovation. More than four floors of displays from the world's automakers will feature the newest vehicles and futuristic concept cars. More than 1,000 cars and trucks will be on display at the Javits Center, filling 846,000 square feet of exhibit space. In addition, dozens of World and North American vehicle debuts are expected at the Show. NYIAS is owned and produced by the Greater New York Automobile Dealers Association.

For more information, or to purchase tickets for the New York International Automobile Show online, visit http://www.autoshowny.com/.

New York International Auto Show

CONTACT: Everett Merrill of MWW Group for New York International AutoShow, +1-201-964-2361, emerrill@mww.com; or Chris Sams of Auto Show,+1-212-560-9494, chris@autoshowny.com

Web site: http://www.autoshowny.com/http://www.prnewswire.com/micro/nyias08http://www.iagr.net/

Source: PRNewswire

More News in this Category