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After Protests From Vivid Entertainment, Utah Family Group Halts a Campaign Against It Over Confusing Advertisement

Posted on: Wednesday, 5 March 2008, 15:00 CST

Vivid Entertainment LLC, the world's leading adult movie producer, demanded that the "Lighted Candle Society" stop a campaign against it over a confusing advertisement that has been used to recruit models in Utah. Within 24 hours the campaign was removed from lightedcandle.org.

The confusing ad appeared to have been placed by swimwear manufacturer Vivid Vixen on Craig's List seeking interviews with "non-professional females." It drew the ire of John Harmer, Chairman of the Lighted Candle Society. Mr. Harmer posted a "Defend Your Family" message and petition on its web site claiming that "Vivid Video is coming to Salt Lake City on Friday, March 7, 2008 to hold auditions for young women to appear in pornographic films."

According to the Lighted Candle Society website "the first mission of the Lighted Candle Society is to engage in litigation with the producers and distributors of pornography." A message on the organization's donation page reads "No matter how large or small your donation you will have made a commitment in behalf of defeating the Goliath of hedonism that now threatens our nation."

The Harmer message went on to state: "As published in their advertisement, the purpose of this audition is the act of soliciting for illicit sex and is a violation of Utah's Pandering statute..."

Upon learning of the Harmer campaign and the ad mentioning Vivid Vixen, Vivid Entertainment immediately notified Harmer's office that Vivid Entertainment is not hosting auditions in Utah, "has had absolutely nothing whatsoever to do with placing the ad in question on Craig's List" and referred him to the Vivid Vixen website. Vivid Entertainment demanded Harmer to immediately notify all recipients of this error.

About Vivid:

Founded in 1984, Vivid Entertainment Group is the world's leading adult film company. Vivid has always placed heavy emphasis on high quality erotic film entertainment and has created wide brand-name awareness through its films and through a licensing and marketing program that extends to advertising, apparel, book publishing and other products. For more information contact rm@vivid.com.

Source: Business Wire

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