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Devine Entertainment Broadens Distribution in Fast-Growing Eastern Europe Marketplace With Unique DVD Agreement in Romania

Posted on: Wednesday, 12 March 2008, 03:00 CDT

Devine Entertainment Corporation (OTCBB:DVNNF), seeking to capitalize on the burgeoning global demand for high quality film and television content, has reported another sales success under its ongoing foreign-language distribution strategy with an innovative agreement to expand into the educational children's and young adult marketplace in Romania.

Under the agreement, ODS BS SRL (ODS Business Services) of Bucharest, Romania, will insert DVDs of Devine's film and television library into a variety of specialized educational magazines and publications throughout Romania. ODS's optical disc service division has the largest DVD manufacturing capacity in all of Europe.

The ODS agreement further monetizes Devine's proprietary library of award-winning film and television programming, including 19 of Devine Entertainment's critically acclaimed children's films and franchise titles. The 19 films include Beethoven Lives Upstairs, as well as the Company's successful franchise series, The Composers' Specials, The Inventors' Specials and The Artists' Specials.

The ODS deal continues a series of successful international sales under Devine's foreign-language distribution initiatives with the Carrere Group of France, and follows recently announced television distribution deals with companies based in Mexico, Hungary and Poland.

"One of the most important aspects of this agreement is the innovative nature of the insert-based distribution that ODS plans to employ to get our titles to consumers and audience members throughout Romania," said David Devine, President and Chief Executive Officer. "This opens up a unique new channel of distribution that we anticipate will contribute substantially to the revenue stream our content library is already generating."

Devine's library of film and television includes titles aimed at the family and educational marketplace, as well as titles for mainstream entertainment demographic age groups. Devine's multi-title franchises and other film titles include tales about history's most important scientists, artists and composers -- acclaimed by both critics and educators worldwide. Devine Entertainment has been decorated with more than 120 entertainment industry awards, including Emmy Awards from the United States, Gemini Awards in Canada, among others.

About Devine Entertainment

Devine Entertainment Corporation develops, creates, and produces award-winning television programming and feature films for worldwide distribution across multiple TV broadcast networks, cable and satellite networks, DVD and Internet markets. Specializing in cultural and educational programming as well as prime-time drama and comedy entertainment programming, the Company's titles have garnered more than 120 international film and television industry awards, including five Emmy and five Gemini Awards. The Company partners with leading international distributors, broadcasters and co-producers, such as Sony BMG, Rogers Media and The Carrere Group of France, to produce and distribute its award-winning film and television titles.

Among Devine's critically acclaimed productions are its cultural and educational film series on history's landmark Composers, Inventors and Artists, which have been broadcast in more than 50 countries. The Company continues to expand its proprietary library of high-quality film and television content. Among its general-audience primetime programming is the acclaimed one-hour mystery series, "Across the River to Motor City," delivered to broadcasters worldwide in 2007. Headquartered in Toronto, the Company's common shares trade on the NASD OTCBB market in the U.S. under the symbol DVNNF, and on the Frankfurt Stock Exchange under the ticker 3TD. The Company's corporate website is www.devine-ent.com.

Investor-specific information and resources: http://www.trilogy-capital.com/tcp/devine.

View current stock quotes and news: http://www.trilogy-capital.com/tcp/devine/quote.html.

Investor Fact Sheet: http://www.trilogy-capital.com/tcp/devine/factsheet.html.

Forward-Looking Statements

This press release may contain forward-looking statements relating to the future performance of Devine Entertainment Corporation. Forward-looking statements, specifically those concerning future performance and the achievement of operating profitability are subject to certain risks and uncertainties, and actual results may differ materially. These risks and uncertainties include the market acceptance of the Company's products and services; competition within the film and entertainment industry and the introduction of new entrants and/or products in the Company's markets; adverse changes in governmental regulations and policies affecting the film and entertainment industry; product development risks and risks of technological change; the risk of unanticipated expenses; and other risks and uncertainties all as described in the disclosure documents filed with securities regulatory authorities in accordance with applicable securities laws. Readers are cautioned that the foregoing list of factors is not exhaustive. Although the Company believes that the expectations conveyed by the forward-looking statements are reasonable based on information available to it on the date such forward-looking statements are made, no assurances can be given as to future results, levels of activity and achievements. All subsequent forward-looking statements, whether written or oral, attributable to the Company or persons acting on its behalf are expressly qualified in their entirety by these cautionary statements. The Company assumes no obligation to update forward-looking statements should circumstances or management's estimates or opinions change.

Source: Business Wire

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