March 12, 2008
Blinkx Partners With Ginx TV to Bring Users the Best in Video Game Entertainment
blinkx, the world's largest video search engine, today announced a partnership with Ginx TV (www.ginx.tv), the first international TV channel for mainstream video gaming. High-quality video game programming is now easily accessible at blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the footage.
Established in 2006, Ginx TV provides gamers of every skill and interest level the best in video game programming. Available on satellite, cable, broadband and online, fans can watch what they want, when they want, wherever they want. From racing and sports games to fantasy and shoot-'em-ups, Ginx turns games into mainstream entertainment.
"The video game industry continues to grow both in popularity and in its influence on pop culture," said Suranga Chandratillake, founder and CEO, blinkx. "We're excited to partner with Ginx TV to bring the best gameplay footage to video game enthusiasts and casual players around the world."
"We treat gamer culture and video games as mainstream entertainment. As our channels roll out internationally, blinkx offers our audiences an additional window with which to sample some of the great shows currently on air on Ginx," said Cosmo Spens, joint managing director, Ginx TV.
As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.
blinkx plc (LSE AIM:BLNX) is the world's most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge -- as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to -- and even see -- the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.
About Ginx TV
Ginx was established in 2006 and in the last 6 months has signed up partners to deliver Ginx in 20 territories. The company is backed by EMCP (UK) Ltd. and Schneider Media Holdings. The company's board is chaired by Peter Einstein (former President of MTV Europe and Showtime Arabia). Ginx is co-managed by Udi Shapira (former Director of Programming for Game one Israel) and Cosmo Spens (former Head of Marketing for Cobalt Media).