• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

Brash Entertainment Signs Multi-Game Development Deal With Factor 5

Posted on: Thursday, 13 March 2008, 09:00 CDT

HOLLYWOOD, Calif., March 13 /PRNewswire/ -- Brash Entertainment today announced a game development deal with California-based game development studio, Factor 5. Under the terms of the worldwide agreement, the partners will collaborate on an unnamed title releasing in 2010 to be announced around the E3 Expo in July.

In addition to creating the multi-million selling STAR WARS: ROGUE SQUADRON franchise, INDIANA JONES, CONTRA: THE ALIEN WARS, LAIR and the classic TURRICAN franchise, Factor 5 is well respected for driving the technology of games. Factor 5 was a technology partner in the development of Nintendo's Wii and GameCube consoles, provider of the MusyX sound tools, partner in the Sony PlayStation 3 Edge toolset group, and has pioneered many technological advancements in the areas of audio and visuals in video games in collaboration with Dolby Labs, THX, and AMD/ATI.

"We do our due diligence on potential partners; we want to understand their in-house tech, and get to know their team and its capabilities. Factor 5 has a solid track record in creating licensed games that, in combination with their technology expertise, makes them an ideal partner," said Mitch Davis. "But what really cemented the collaboration was their passion for the IP and the world in which the game will live. Because that's when you are going to get really good games -- when the people who are making it are really enjoying the process."

"Typically, there are two issues developers have with making a licensed game. First, they tend to have shorter development cycles. Second, there are often very tight constraints on how you can portray the world of the IP, its characters and story. The resulting lack of creative freedom can be very frustrating -- especially when it's a world you are excited to explore," said Julian Eggebrecht, President and Co-founder of Factor 5. "But collaborating with Brash is much different, we're already working on a title that is more than two years out, and because the filmmaker is a game fan who is really excited about how we want to expand on the story of the film, we've been given a lot of latitude. It's been really fun to dig deep into this universe."

About Brash Entertainment

Brash Entertainment is a video game company focused on developing compelling, high-quality games based on theatrical and entertainment properties. By collaborating closely with top creative talent from both Hollywood and the game industry, Brash delivers deeply satisfying games that extend the fictional world into the best possible entertainment experience for gamers. The company has long-term partnerships with leading Hollywood studios including Lions Gate Films, Twentieth Century Fox Licensing and Merchandising, Universal Studios Licensing, Vanguard Animation, and Warner Bros. Interactive Entertainment. Currently, Brash has more than 40 licenses and 12 games in production across all genres including kids, horror, action, and adventure games. Launched with significant investment from a group of investors lead by Abry Partners LLC, Brash is committed to opening creative avenues for filmmakers and game developers, and providing gamers with exciting new ways to engage with the stories, characters, and drama of their favorite movies and entertainment properties.

About Factor 5

Based in San Rafael, California, with additional offices in Cologne, Germany, where it was originally founded in 1987, Factor 5 Inc. is a leading developer of interactive entertainment software and technology. Among the company's many successful creations is one of the best-selling Star Wars game franchises of all time, Star Wars: Rogue Squadron for LucasArts Entertainment Company, and the classic Turrican series. Factor 5 was a technology partner in the development of Nintendo's Wii and GameCube consoles, provider of the MusyX and DivX sound and video middleware toolsets across major platforms, partner in the Sony PlayStation 3 Edge toolset group, and has pioneered many technological advancements in the areas of audio and visuals in video games in collaboration with Dolby Labs, THX, and AMD/ATI.

Brash Entertainment

CONTACT: Abby Topolosky, PR Manager of Brash, +1-323-330-8503,atopolsky@brashent.com; or Charlene Fitzgibbon of SutherlandGold PR,+1-310-403-5589, Charlene@sutherlandgold.com, for Brash

Source: PRNewswire

More News in this Category