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Virgin Entertainment Retains Ashba Media As Creative Agency

Posted on: Thursday, 13 March 2008, 12:00 CDT

Virgin Entertainment Group, an entertainment retailer, has retained the services of Ashba Media as its new creative agency of record for creative services for the North American chain of Virgin Megastores.

The agency will be responsible for development of the company's overall creative platform, as well as the design and execution of consumer marketing communications, including advertising, collateral and in-store graphics and signage. Ashba Media will initially be tasked with developing creative for Virgin's monthly promotional campaigns as well as Virgin's VIP loyalty program.

Virgin Entertainment Group has also re-signed the Los Angeles-based public relations agency, SJ Communications for the seventh consecutive year, to continue to develop and manage all media relations for the brand. This announcement marks the company's further commitment to the brand's ongoing diversifying strategy to offer the latest in fashion, DVD, games, electronics, books and music products.

Dee McLaughlin, vice president of marketing for Virgin Entertainment Group, said: "In the last couple of years the Virgin Megastores have expanded its core offer to bring a broad selection of key lifestyle products, including fashion, film, video games, personal electronics as well as music. We now need an agency who can help us spread the word to consumers that we have become more than just a music retailer, we are truly the leader in lifestyle entertainment retailing."

Source: Datamonitor

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