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Sands Research to Demonstrate Real-Time Brain Imaging at the 2008 Clio Festival in South Beach

Posted on: Friday, 14 March 2008, 12:00 CDT

Sands Research and the Clio Awards, a division of the Nielsen Company, announced today that the companies will be conducting neuro marketing research at the 2008 Clio Festival, May 14-17 at the Gansevoort South Hotel in South Beach. The Clios are the world's most recognized global awards competition for advertising, design, and interactive.

Prior to the festival, Sands Research will review the 2007 short listed creative work in four categories: Television/Cinema, Print, Interactive, and Radio. Sands Research will be presenting their research findings at the festival.

For the 2008 Television/Cinema/Digital and Interactive categories, Sands Research will have a live subject demonstration set-up at the Clio Festival. A subject will be exposed to the finalists' advertisements while wearing a cap with electrodes linked to electroencephalography (EEG) equipment. Brain activity will be measured and recorded in millisecond increments to determine which ads elicit the strongest response. Festival attendees can view all testing in real-time during the event.

Furthermore, Sands Research will be conducting live neuromedia analysis on creative work for 2008 finalists in the Television/Cinema/Digital category at the Clio Festival using a "live subject" EEG. Dr. Stephen F. Sands, President and Founder of Sands Research, will be presenting these results along with research findings for 2007 finalists.

"We are delighted to be approached by Nielsen Research to be the first company to conduct a neuromarketing demonstration at the Clio Festival" said Dr. Sands. "This year's festival will be historic in that it will be the first time that a live audience at the event will be able to witness first-hand the physiological effects of advertising on their brains'."

"The Clio Festival is an annual celebration of creativity and ideas" said Tony Gulisano, managing director of the Clio Awards. "We are excited to have Sands Research demonstrate their innovative analysis of Clio Award winners at this year's event."

About Sands Research:

Sands Research provides neuromarketing and neuromedia analysis services. Sands Research employs real-time, physiological data to provide objective measurements for viewer response to marketing messages. These measurements, when applied to target demographic groups, provide a unique insight into audience perception and the decision making process. To learn more about Sands Research please visit their corporate website at www.SandsResearch.com.

About the Clio Awards:

The Clio Awards is the world's most recognized awards competition for advertising, design, and interactive. For nearly five decades, the Clio Awards has maintained its original commitment to celebrate and reward creative excellence, honoring a powerful form of communication and its impact on modern culture. At the same time, the Clio Awards remains focused on evolving with the industry in order to acknowledge the most current, breakthrough work. To this day, Clio's iconic statute is the most widely recognized and coveted symbol of the industry's creative accomplishments.

Tony Gulisano, a 26-year veteran of Clio, leads the organization as managing director. The Clio Awards, part of Nielsen Business Media, is owned by the Nielsen Company. For more information about the 49th Annual Clio Awards and Festival, please visit www.clioawards.com.

Source: Business Wire

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