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Aeropostale Teams Up With ABC Family

Posted on: Thursday, 20 March 2008, 12:00 CDT

Aeropostale, a mall-based specialty retailer of apparel, has partnered with ABC Family for its Rush Aero/Greek campaign.

According to Aeropostale, the promotion will celebrate the release of Greek: Season One Chapter One DVD and the return of Greek on March 24, 2008. The campaign will run from March 18, 2008 through March 30, 2008 in all US Aeropostale stores and also through www.aeropostale.com.

During the promotion, customers, in store and on-line, can purchase Greek: Season One Chapter One DVD as well as receive a free, limited edition Rush Aero Greek T-shirt, while supplies last, with any $50 purchase, said Aeropostale.

Scott Birnbaum, senior vice president of marketing at Aeropostale, said: "We're excited to be partnering with ABC Family and its hit show Greek. Greek speaks to our core customer with storylines that they can relate to, that are at the same time fun and filled with good humor."

John Rood, senior vice president of brand marketing at ABC Family, said: "We've known for a while that the right retail partner would really enhance our marketing efforts for Greek - both the DVD and series. And it's been thrilling to find Aeropostale, who are pro-active, innovative, genuinely smart and a great millennial brand."

Source: Datamonitor

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