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Glu Mobile and DreamWorks Animation SKG(R) Announce Mobile Gaming License for ''Madagascar: Escape 2 Africa''

Posted on: Monday, 24 March 2008, 09:00 CDT

Glu Mobile Inc. (Nasdaq:GLUU), a leading global publisher of mobile games, today announced that it has signed a deal with DreamWorks Animation SKG, Inc. (NYSE:DWA) to develop and publish the mobile game for the 2008 movie release of "Madagascar: Escape 2 Africa", the sequel to the studio's 2005 hit animated movie, "Madagascar." Glu will develop and publish a mobile game that will launch worldwide in conjunction with the film's U.S. premiere on November 7, 2008.

"'Madagascar' was an enormous success and created a broad fan base around the world. We're very pleased to announce this license with DreamWorks Animation to bring the Madagascar brand and its well-loved characters to mobile subscribers worldwide," said Jill Braff, Senior Vice President of Global Publishing, Glu Mobile. "Our production team is working closely with the DreamWorks team to create a vibrant and entertaining game that contains elements of the movie but has a storyline and game mission unique to itself."

The film will be distributed by Paramount Pictures. Glu's mobile game and content will be available to consumers in October 2008.

For more information, visit www.glu.com.

About Glu

Glu (NASDAQ:GLUU) is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and Brain Genius, and titles based on major brands from partners including Atari, Activision, Konami, Harrah's, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, Calif. and has offices in London, France, Germany, Spain, Italy, Hong Kong, China, Sao Paulo and Chile. Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.

Cautions Regarding Forward-Looking Statements

This news release contains forward-looking statements, including statements related to the anticipated release date of Madagascar: Escape 2 Africa and the mobile game tied to the Madagascar: Escape 2 Africa movie. These forward-looking statements are subject to material risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements. Investors should consider important risk factors, which include: the risk that Glu may fail to successfully execute on the partnerships with DreamWorks Animation; the risk that the Madagascar: Escape 2 Africa movie may not be as successful with consumers as anticipated; the risk that the mobile game described in this news release may not be accepted by consumers as anticipated; and other risks detailed under the caption "Risk Factors" in Glu's most recent report on Form 10-Q filed with the Securities and Exchange Commission under Rule 424(b)(4) on November 14, 2007. Glu is under no obligation, and expressly disclaims any obligation, to update or alter its forward-looking statements whether as a result of new information, future events or otherwise.

GLU MOBILE, GLU, SUPER K.O. BOXING!, STRANDED, BRAIN GENIUS and the 'g' character logo are trademarks of Glu Mobile.

Source: Business Wire

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