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MediaFLO USA Appoints Two New Senior Vice Presidents

Posted on: Monday, 24 March 2008, 12:00 CDT

MediaFLO USA, a wholly owned subsidiary of Qualcomm, has appointed Jonathan Barzilay as senior vice president of programming and advertising, and Matt Milne as senior vice president of sales and marketing.

Mr Barzilay brings more than 20 years of industry experience to MediaFLO USA, where he will be responsible for managing programming for FLO TV, as well as acquiring new content and developing original programming. Additionally, Mr Barzilay will develop new programming models for the mobile media space and manage relationships with key strategic content partners.

Mr Barzilay most recently served as senior vice president and general manager of entertainment for CBS Interactive. Prior to that, he spent 15 years with The Walt Disney and ABC Television Network, where he was senior vice president of Disney/ABC Cable Networks and general manager of ABC Kids and Toon Disney.

Mr Milne joins MediaFLO USA with more than 18 years of experience in the high technology and consumer electronics industries. As senior vice president of sales and marketing, he will be responsible for leading strategy, brand positioning, sales, marketing and channel development efforts for MediaFLO USA while driving continued momentum with wireless carriers.

Prior to joining MediaFLO USA, Mr Milne served as president of Americas for Viewsonic, where he led regional sales, marketing, strategy, product and channel development for the company's business in displays and digital televisions.

Gina Lombardi, president of MediaFLO USA, said: "We are thrilled to welcome Jonathan and Matt to the MediaFLO USA executive team. The expertise that Jonathan and Matt bring from the content and consumer electronics industries will continue to drive our current momentum and allow us to be more in touch with consumers and TV lovers across the country."

Source: Datamonitor

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