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DMI Music & Media Networks Appoints Radio Veteran Joan Gerberding As SVP of Advertiser Solutions

Posted on: Thursday, 27 March 2008, 15:00 CDT

DMI Music & Media Networks, formerly Private Label Radio, the division of DMI Music & Media Solutions that delivers customized place-based media audio programming to reinforce brand identity in consumer venues, announced that Joan Gerberding has joined the company as senior vice president of advertiser solutions.

Gerberding brings to DMI more than three decades of experience in radio station management, directing the design and implementation of strategic growth initiatives for a variety of broadcast groups including Access 1 Communications and both Nassau Broadcasting Partners and its Jersey RADIO Network division. She also was instrumental in launching a digital place-based media signage company, Nassau Media Partners, an Outdoor division of Arbitron, and the Local Focus division of Focus360, a media rep firm based in NYC.

"As we focus on our continued plans for growth this year, Joan's incredible track record of experience with multiple broadcast groups and new media will prove invaluable to our company's expansion," said Tena Clark, founder and CEO/Chief Creative Officer of DMI Music & Media Solutions. "We're delighted to welcome Joan to the DMI team, where her passion and experience in providing unequalled service to her clients will fit right in here."

"Throughout her career, Joan has been a trailblazer in the media and advertising industry," said Craig Carman, senior vice president of national sales. "The fact that she has joined our team further validates our belief that advertisers are quickly recognizing the value of place-based and out-of-home advertising. Joan's experience in the radio world will help us further extend our branding capabilities and capitalize on the inherent traits of radio to entertain, inform and influence consumers for our new and existing clients."

At DMI Networks, Gerberding will lead the development of the company's national advertising sales team, focusing on providing advertiser and sponsorship solutions to national and regional brands. She will also contribute to the growth of DMI's leadership position within the retail in-venue music industry. DMI currently provides customized audio programming to dozens of leading national brands and retailers including Build-A-Bear Workshops®, Subway Restaurants, Fossil, and McDonald's.

Radio Ink Magazine has named Gerberding eight consecutive times to its prestigious top fifty list of Most Influential Women in Radio, and in 2002 she was named both the number one "Most Influential Woman in Radio" and "Broadcaster of the Year." Gerberding has won a number of accolades throughout her career and is recognized as a strong advocate for the radio industry and women's increasing role within the field.

Through the years, Gerberding has volunteered her time and expertise as a board member of American Women in Radio and Television and was voted its national president for a maximum term of two years; she has served as a board member of the Radio Advertising Bureau, co-founder and spokesperson for eight years for the Most Influential Women in Radio group (MIWs), a member of the Steering Committee of the Paley Center for Media "she made it" program, and she holds the position of "subject matter expert" on the FCC Advisory Committee for Diversity. Most recently, along with Gloria Steinem and Jane Fonda she was part of a group of influential women who helped to found The Women's Media Center, "making the Female Half of the World Visible and Powerful in the Media" in New York City.

"The media industry has witnessed some remarkable technological development within the past few years and DMI Networks has the right team in place to capitalize on emerging new media opportunities," Gerberding said. "This position allows me to keep one foot in radio and one foot in the dynamic place-based media industry. I am thrilled to join such a talented and innovative team of music industry professionals."

About DMI Music & Media Networks

DMI Music & Media Networks (formerly Private Label Radio), a division of DMI Music & Media Solutions, delivers customized in-venue programming, entertainment, advertising and sponsorships to reinforce brand identity using major and independent label artists as well as customized brand messaging recorded in its world-class studios to create consumer targeted radio channels.

About DMI Music & Media Solutions

DMI Music & Media Solutions develops and executes comprehensive music branding strategies using the emotional power of music, interactive media, and non-traditional distribution channels to connect brands to consumers. DMI works with brands to create their soundDNA® -- the audio footprint that consumers recognize as the brand's identity across all product lines, age segmentations, and cultures.

DMI uses audio CDs, Enhanced-CDs, CRM, interactive web and mobile initiatives, and experiential marketing campaigns to break through to media-savvy consumers for clients such as 7UP, AARP, Build-A-Bear Workshop, General Mills, McDonald's, Nestlé Purina, Procter & Gamble, Subway, Target, Toyota, and Victoria's Secret.

DMI's tightly integrated divisions deliver "360-degree" branding capabilities including: music branding strategies (DMI Music Branding Group); in-venue audio and video programming (DMI Music & Media Networks); full-service recording and audio post facilities (Firehouse Recording Studios); the largest independent music library in the nation for television, film, and commercials (5 Alarm Music); an award-winning interactive design studio (Big Rig Interactive); and promotional music CDs (Disc Marketing). DMI is located in picturesque Old Town Pasadena, where its unique and charming campus resides in the historic 1889 Firehouse and Livery buildings.

www.dmimusic.com

Source: Business Wire

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