Marvel Partners With Reebok to Launch Children’s Footwear

Marvel Entertainment, a character-based entertainment licensing company, has partnered with Reebok, a designer, marketer and distributor of sports, fitness and casual footwear, to launch an exclusive collection of children’s sneakers featuring two of the most renowned super heroes in the Marvel Universe, Iron Man and The Incredible Hulk.

The partnership with Reebok reportedly expands Marvel’s presence into new consumer goods distribution channels thereby extending the reach of its popular super hero franchises to new audiences. The new line of sneakers will be available exclusively at Foot Locker and Kids Foot Locker stores this spring, coinciding with the releases of Marvel Studios’s event films Iron Man and The Incredible Hulk.

Paul Gitter, president of consumer products for North America at Marvel Entertainment, said: “We are excited to partner with Reebok and launch an amazing collection of children’s sneakers around these two major event films. This partnership bolsters our overall strategy to elevate the stature of our character brands, and we anticipate expanding this relationship with other franchises in the coming year.”

Matt Feiner, Reebok’s head of kids, said: “Reebok is very excited to partner with such an iconic brand like Marvel. This opportunity gives us a chance to bring these all-American action heroes closer to the kids that love them by putting them on our Reebok product.”