Kristin Smith Joins The Jackson Group As Media Director
Posted on: Monday, 31 March 2008, 15:00 CDT
INDIANAPOLIS, March 31 /PRNewswire/ -- Kristin Smith, a 15-year media veteran, has joined The Jackson Group as Media Director. Kris' responsibilities will include media planning and buying, event planning and promotions. Additionally, she will be actively involved in the agency's ongoing new business efforts and lead the management of TJG's media department.
"Kris brings to TJG a wealth of media knowledge, and based on her past work experience on both the client and agency sides greatly enhances our firm's retail media credentials, particularly working with franchised-based clients, " noted Norm Cosand, CEO. "Being able to use my media, event planning and promotions experience and leveraging it with TJG's highly integrated marketing services is an exciting new opportunity for me and offers our clients innovative marketing solutions not available from traditional agencies," stated Kris.
Prior to joining TJG, Kris worked for Hirons & Company and MZD two Indianapolis agencies, and Optimedia, a media buying agency. Her client side experience includes media planning/buying and marketing management positions at Little Caesar's Pizza, Kittle's Furniture and ARG, the central regional franchise organization for Arby's Restaurants that spans 17 individual media markets. In 2003 Kris received the Media Director of the Year Award in the Indianapolis region from the professional organization, American Women in Radio & Television. The award recognizes an individual that has demonstrated superior leadership, knowledge and experience in the media profession.
Founded in 1961, The Jackson Group is one of the largest vertically integrated marketing communications firms in the Midwest. It serves both consumer/retail and business-to-business clients on a local, regional and national level. For more information about the company, visit http://www.jacksongroup.com/ or refer to the contact information listed with this release.
Media Contact: Juri Tults, Vice President 317-791-9000 x3257 or 800-JACKSON jtults@jacksongroup.com
The Jackson Group
CONTACT: Juri Tults, Vice President of The Jackson Group,+1-317-791-9000 Ext. 3257, or 800-JACKSON, jtults@jacksongroup.com
Web site: http://www.jacksongroup.com/
Source: PRNewswire
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