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Find Out How Various Demographics Are Affected By Different Elements of Movie Marketing With Movie Theatres in the United States 2008

Posted on: Monday, 31 March 2008, 15:00 CDT

Research and Markets (http://www.researchandmarkets.com/reports/c87264) has announced the addition of "Movie Theatres in the United States 2008" to their offering.

The movie exhibitor industry has benefited from a period of relative revenue stability, but the future is not necessarily as promising. Challenges from home video are holding back revenue growth, as large-screen televisions and the Internet transform the face of theatrical entertainment. In this report, We offer a comprehensive review of this changing industry.

Analysis and insights include:

- How is the average consumer's cinema experience changing for the better and for the worse?

- Where should exhibitors turn for revenue growth?

- What is the impact of increased sequel and franchise production on box offices?

- What is the primary deterrent to more frequent moviegoing?

- What motivates going to the movies over watching a DVD at home?

- How are various demographics affected by different elements of movie marketing?

Scope and Themes

What you need to know

Definition

Data sources

Sales data

Consumer survey data

Abbreviations and terms

Abbreviations

Terms

Executive Summary

Movie exhibitor revenues rebound but admissions stay flat

Cinema advertising is the fastest-growing segment of theatre revenues

Home viewing of movies detracts from box office

More of the same from Hollywood studios

Will stars always matter?

Traditional movie adspend down, but "independent" label spend up

Attention turns to Boomers to grow market

Trend toward larger theatre complexes and bigger screens continues

Cost is primary deterrent to theatre attendance

Screen size and leaving the house are biggest advantages of cinema

Closest theatre is not necessarily most frequented

Market Size and Forecast

Key points

Figure 1: Movie theatre admissions, 2002-07

Figure 2: Total domestic revenues of movie theatre operators, 2002-12

Competitive Context

Competition from other sources of filmed entertainment

Figure 3: Annual consumption of selected filmed entertainment, hours per person per year, 2002-06

Video-on-demand (VOD) grows

Figure 4: Pay-per-view and video-on-demand usage, by year, 2005-07

Internet downloads aided by growth of broadband

Shrinking window to home broadcast

Better viewing equipment at home

Figure 5: Penetration of HDTV, 2004-07

Figure 6: Sizes of television(s) owed, 2004-07

Segment Performance--Overview

Key points

Ancillary revenues grow faster than box office

Figure 7: U.S. sales and forecast of movie theatre sales, at current prices, by segment, 2002-12

Figure 8: Cinema exhibitor sales, by revenue stream, 2005 and 2007

Segment Performance--Admissions

Key points

Box office grows but admissions unlikely to recover

Figure 9: Graph: Movie theatre admissions and average ticket prices, 2000-07

Figure 10: Movie theatre admissions and average ticket prices, 2002-07

Figure 11: Sales of movie tickets at box office, 2002-12

Segment Performance--Concessions

Key points

Concession revenue grows through price hikes

Figure 12: Average ticket and concession revenue per patron at Regal Cinemas, 2003-07

Concessions become greater part of profit

Figure 13: Sales of theatre concessions, 2002-12

Segment Performance--Cinema Advertising

Key points

Cinema advertising positioned for 12-34 year olds

Cinema ads draw new clients in new formats

Cinema advertising may benefit from Hollywood writers' strike

Figure 14: Sales of cinema advertising, 2002-12

Supply Structure

Key points

Market share changes hands but stays in the family

Figure 15: Box office share of major media conglomerates, 2003-07

Studios scramble for sequels but see no boost

Figure 16: Movie sequels grossing over $100 million, 2002-07

Star power lower in 18-24s

Figure 17: Factors in movie selection, by age, December 2007

Market Drivers

Greatest growth potential from aging Boomers

Figure 18: U.S. population and projections and average visits to the movies, by age, 2002-12

Cutbacks in consumer spending

Figure 19: Reaction to rising gas prices, by age, November 2007

Figure 20: Change in aggregate consumer expenditures in a recession period, by category, 2002-03 and 2003-04

And more....

For more information visit http://www.researchandmarkets.com/reports/c87264

Source: Business Wire

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