Understand the Value of the Emerging Ad-Supported Music Services Market and Identify the Optimum Target Audience for Such Services
Posted on: Monday, 31 March 2008, 15:00 CDT
Research and Markets (http://www.researchandmarkets.com/reports/c87055) has announced the addition of "Ad-supported Content Services (Part 3) Sizing the Market -- Music" to their offering.
Sizing the Market - Music
Market value: US & Europe
Service & trade revenues
Consumer data
Service implementations
Multi-channel ad delivery
Role of personal devices
This report presents the results of a market sizing exercise aimed at calculating the revenue potential of the market for ad-supported music download services in North America and Western Europe.
The report is based on a novel market-sizing methodology that is described in detail and which is not dependent on the format of the advertisements, or on the channels used to deliver those advertisements.
The report contains numerous detailed calculations which clearly demonstrate the approach taken and the underlying assumptions. Also contained in the report are the results of primary research carried out to understand how interested 16 to 25-year old online users are in music and their propensity to use pirated digital music.
The report also contains a detailed technical approach which could be used to deliver an ad-supported music download services across multiple digital platforms where the ads and music content could be delivered either together or separately.
KEY BENEFITS
See how music content can be monetized using an ad-supported model, rather than a conventional approach based on selling copies of songs.
Understand a new market for ad-supported music services which could grow to be worth about $7.8 billion a year in today's terms in North America and Western Europe.
Identify a largely incremental source of revenue that could be worth nearly $3.9 billion a year to record labels and $780 million a year to music publishers.
Identify the optimum target audience for ad-supported music download services.
Appreciate how advertisements could be served to mobile phones and personal devices, even though the service itself could be primarily delivered online.
This report should be read by industry professionals who are on the look-out for new markets that could grow to be worth $10 billion a year.
WHO SHOULD READ THIS REPORT?
Product management and product marketing.
Product strategy and marketing strategy.
Executive leadership.
Market insight and competitor intelligence.
Business development and corporate development.
For more information visit http://www.researchandmarkets.com/reports/c87055
Source: Business Wire
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