Source Interlink Media Joins Nokia Media Network
Posted on: Tuesday, 1 April 2008, 12:00 CDT
Nokia has announced that Source Interlink Media has joined the global Nokia Media Network, a mobile advertising network comprised of publishers, mobile operators and Nokia media properties.
The collaboration will incorporate Source Interlink Media's mobile web properties, including Motor Trend and Automobile Magazine, into the Nokia Media Network, which allows advertisers to place ads on publisher and operator mobile web pages, as well as Nokia properties, representing a reach of more than 100 million mobile consumers around the globe.
Sean Holzman, president of enterprises division at Source Interlink Media, said: "We are pleased to be able to offer our advertisers this ability to reach a wider audience on the most personal of mediums, the mobile handset. Our readers represent a population that is active and constantly on the go, so reaching them via their mobile phone simply makes sense."
Source: Datamonitor
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