MTVN and Mywaves Partner to Deliver Video Entertainment on Mobile Phones
Posted on: Tuesday, 1 April 2008, 12:00 CDT
MTV Networks and mywaves, a provider of free mobile video service, have announced a partnership to deliver MTVN's ad-supported video entertainment on mobile phones.
Through the agreement, select video clips from VH1, Spike, GameTrailers and additional MTV Networks (MTVN) brands will be available to mywaves users on the m.mywaves.com mobile website. mywaves and MTVN will collaborate to serve video ads on the mywaves platform, further extending MTVN's advertising sales capabilities in mobile media.
Rajeev Raman, CEO and founder of mywaves, said: "Combined with our reach, the MTVN mobile programming now available on mywaves, offers fantastic value to consumers and advertisers. Our viewers want to enjoy MTVN entertainment anytime, anywhere and this partnership enables us to reach millions of engaged mobile consumers and lead the industry in developing new advertising based business models."
Source: Datamonitor
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