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LYRIX Ships Disney Designs

Posted on: Monday, 7 April 2008, 09:00 CDT

Lyric Jeans, Inc. (PINKSHEETS: LYJN), the parent company behind Lyric Culture adult contemporary apparel, today announced that its LYRIX brand for girls will include songs from the Disney Music Publishing catalog for March and May deliveries at Macy's.

Designs inspired by songs made famous by Hannah Montana, Miley Cyrus, Corbin Bleu and Vanessa Hudgens are part of the collection including "Best of Both Worlds,""Nobody's Perfect,""If We Were a Movie,""See You Again,""Push it to the Limit," and "Never Underestimate a Girl."

"Disney's extensive catalog is a perfect fit for our tweener collections and we look forward to working with them and Macy's on this very exciting and innovative product," said Hanna Rochelle Schmieder, President of Lyric Jeans, Inc.

Julie Enzer, Senior Vice President and General Manager, Disney Music Publishing, adds, "It's exciting to see the Disney song lyrics used in this unique and expressive way. Partnering with Lyric Jeans allows us to maximize our catalog with the perfect blend of music and fashion."

Lyric Culture, a premium adult contemporary lifestyle brand, launched the LYRIX line for the tweener demographic at Macy's in January of 2008 in conjunction with American Idol to coincide with show's Final 24 episodes. The initial LYRIX collection focuses on the tween market, with plans to further expand into kidswear, juniors and accessories.

LYRIX is a rock n' roll apparel line designed for girls ages 7-16 and driven by popular song lyrics. The line includes tees, denim skirts, jackets and vests, velour hoodies and sweat pants retailing between US$24.00 and $58.00.

LYRIX is an extension of the Lyric Culture brand, a premium adult contemporary apparel and accessories line driven by the music of such legendary artists as The Beatles, David Bowie, Marvin Gaye, Janis Joplin, Lynyrd Skynyrd, Bee Gees, Steppenwolf and many more.

Disney Music Publishing acquires, administers and markets musical copyrights, including, but not limited to, those copyrights originating from the various Disney production units. Through its Creative department, Disney Music Publishing manages a staff of exclusive songwriters who are responsible for original songs in every style of music, from country, rock and pop, to R&B.

Disney Music Publishing is part of the Disney Music Group, the recorded music and music publishing arm of The Walt Disney Company.

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

 Contact: Lyric Jeans, Inc. publicity@lyricjeans.com

SOURCE: Lyric Jeans, Inc.

Source: MARKET WIRE

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