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TinselVision Pilots Film Review Program Tinsel Takes

Posted on: Tuesday, 8 April 2008, 21:00 CDT

CANNES, France, April 8, 2008 /PRNewswire/ -- Today from MIPTV in Cannes, France, TinselVision, a Tinsel Cinema online service delivering premium Indian and Bollywood entertainment content, community and lifestyle to more than 100 million persons of Indian origin living within and beyond the Indian sub-continent, announced the pilot and global premier of its new Bollywood film review program Tinsel Takes. The show is hosted by Mayank Shekhar, an award winning film critic and columnist based in Mumbai who is well known and widely respected for his unbiased criticism of films.

Tinsel Takes will air weekly this Spring, free of charge to viewers, at http://www.tinselvision.com/, in the free content zone and beginning in June, within the ChannelMine community pages. The pilot episode airs alongside popular programs like Inside Tinsel and a fast expanding line-up of short-form and serial content from Zoom TV, B4U Networks and other providers, extending further Tinsel's promise to become the online Bollywood destination of choice.

TinselVision recently began broadcasting a rich and growing combination of proprietary content, exclusive shorts, and well known infotainment, news and other advertising-supported, on-demand programming at no cost to its viewers via its web service, online communities, television peripherals such as the Xbox and Media Center PC and, through mobishorts distributed to select mobility partners in key target markets.

"The percent of our online visitors watching Tinsel custom programming is skyrocketing, having doubled each month for the last three months," says Saad Shervani, VP of Content for the company. "This is one among several clear signals for us to rapidly expand our offerings of short form, high-velocity viewing content types such as comedy and celebrity segments, news and music entertainment. We continue to invest in and advance our expertise in this secondary competency as a key tool in audience building and premium content promotion."

The May premiere of Tinsel Takes will showcase the latest Bollywood films -- keeping TinselVision viewers up-to-date and in-the-know on the hot and not-so-hot movie releases each week. Tinsel Takes contemplates an initial season of 16 episodes and, offers Bollywood's leading producers an unprecedented opportunity to raise global awareness for their films in an instant, in the explosively popular short format, to millions of viewers eager for quality content and compelling reviews.

ABOUT TINSELVISION

TinselVision(TM), a trademarked service of Tinsel Cinema, LLC, is a Washington, DC and Mumbai, India-based premium VoD provider scheduled to launch its niche service in late November 2007, achieving traffic leadership within its segment in January, 2008. TinselVision delivers Bollywood and South Asian movies, television series and sporting events via IPTV to PCs, laptops, TVs and mobile devices to South Asian households in the US, UK, Canada, and globally. The service seeks to provide nearly 100 million visitors and viewers with community, lifestyle, aspiration, choice, affordability, control and convenience through on-demand access to one of the largest libraries of South Asian content while offering a new and lucrative distribution channel to content producers and owners. The company licenses content from Zee TV, News Corporation's Star TV, Zoom TV, Yash Raj Films, Shemaroo, B4U Music and B4U Networks, among others. For more information visit http://www.tinselvision.com/.

TinselVision

CONTACT: Pankaj Bhushan, VP of Sales & Marketing of TinselVision,+1-202-213-8113, pankaj (at) tinselvision.com

Web site: http://www.tinselcinema.com/http://www.tinselvision.com/

Source: PRNewswire

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