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Signiant and Virtual Media Partner to Provide Turnkey Digital Media Distribution Service

Posted on: Thursday, 10 April 2008, 09:00 CDT

Signiant® Inc., the leading developer of digital media distribution management solutions for the telco, media and entertainment industries, today announced a strategic partnership with Virtual Media, a systems integrator and provider of non-linear digital editing solutions for post-production facilities and broadcast networks. The partnership, called SigNet, enables customers to implement a digital media distribution solution in real-time with their existing network infrastructure.

Together, Signiant and Virtual Media will address the challenges that companies are facing as they attempt to deliver and coordinate the movement of digital media to multiple distribution venues, and to monetize that content. Virtual will host the Signiant-powered solution, providing customers with a turnkey digital media distribution solution on-demand.

"Virtual Media is a first-class services organization with a reputation among leaders in the media and entertainment industry as a trusted advisor and partner," said Rick Cramer, senior vice president, global operations, Signiant, Inc. "We're delighted to have formed this alliance with Virtual to offer our customers an integrated, on-demand solution to address their digital media needs."

As content size increases with multiple file formats, and time-to-market pressure intensifies, media and entertainment companies need to deliver their digital content to locations around the world, at any time of the day, without incurring the costly outages or delay that result from sending large files over the public Internet. This partnership provides a secure, hosted alternative for the management, acceleration and automation of digital media distribution.

"Media and entertainment companies generally don't have the large capital expenditures needed to support end-to-end workflows and speedy digital content distribution," said Scott Greenberg, CEO, Virtual Media. "By partnering with Signiant, we are able to provide our customers with a reliable, hosted solution that ensures their content gets to the right place, at the right time, without the cost and complexity that comes with managing a proprietary network solution."

About Virtual Media

Founded in 1996, Virtual Media Communications specializes in digital non-linear production sales and service. Recognized as the world's leading provider of Avid and Apple Final Cut Pro editing systems and services to the broadcast, entertainment, and post production industries, the organization maintains the largest group of certified support and engineering staff, providing both on-site engineering and support. With world class sales, support, and rental divisions Virtual Media sets the standard for post production rental and support, delivering custom turnkey editing packages and engineering services worldwide. For more information about Virtual Media, visit the company's website at www.virtualmediaonline.com

About Signiant

Founded in 2000, Signiant (www.signiant.com) is the digital media supply chain company that telco, media and entertainment executives rely on to manage the movement of media to the right place at the right time. With its open software platform that unites best-in-class management, acceleration, automation and security technologies, Signiant ensures that some of the world's most recognized brands are able to deliver their digital assets and drive new revenue models. Signiant is headquartered in Burlington, MA with development facilities in Ottawa, Ontario, Canada and offices in New York, Los Angeles and Manchester, UK. Read the Signiant blog at http://www.digitalmediagalaxy.com.

Source: Business Wire

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