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GluTV Announces the Availability of Premium Indian Entertainment on Adobe Media Player

Posted on: Monday, 14 April 2008, 09:00 CDT

NAB SHOW -- GluTV (www.glutv.com), a new online video service offering premium Indian content, today announced the distribution of its popular Indian news, sports, serials, reality shows and Bollywood entertainment on Adobe(R) Media Player. Adobe Media Player offers full access to GluTV's impressive catalogue of Indian programs directly from the innovative, new Adobe player by simply selecting GluTV from the catalog, putting viewers just a click away from their favorite Indian entertainment. GluTV joins the ranks of major content providers also distributing their content through the Adobe Media Player.

"GluTV's goal is to provide the 20 million Indians living outside of India a way to experience native TV and entertainment as if they were at home, but with a simple interface -- to manage our huge catalogue of programs -- and the ability to watch what they want and when they want it, without any hassle," said S. G. Sangameswara, C.E.O. and co-founder of GluTV. "This collaboration between GluTV and Adobe enables us to reach a wider audience. The free and widely distributed Adobe Media Player is versatile, elegant and trusted, and will keep viewers coming back."

"As global viewers increasingly turn to the Internet for video content, they need a better way to discover, manage and subscribe to programs in one centralized location," said Ashley Still, senior product manager for Adobe Media Player at Adobe. "GluTV's unique package of national and regional Indian programming makes it an ideal addition for Adobe Media Player, enabling viewers to experience the same high-quality programming they are accustomed to on TV."

GluTV, which is currently in beta, enables viewers to watch the most in-demand Indian programs on a high-quality, full screen, from anywhere in the world. The Adobe Media Player currently offers six GluTV categories. They are:

 --  Glu Sports, which includes cricket and football (soccer); --  Glu Variety, which offers the most popular serials (soaps); --  Glu News, which includes both hard news as well as gossip; --  Glu Youth, which is targeted at teens and tweens; --  Glu Regional, which offers regional programming throughout India; --  GluTV Previews, which is a potpourri of the most popular shows.      

GluTV, available only in beta, is a monthly subscription service that does not require long-term contracts and is offered at fraction of the price of cable or satellite. It is currently accepting a limited number of subscribers at www.glutv.com.

Adobe Media Player is a lightweight desktop application that offers new features for both viewers and content owners. The player allows viewers to watch content online or download and view videos offline, all with full-screen playback. A powerful subscription feature easily enables viewers to subscribe to their favorite shows or podcasts and then automatically receive new episodes as they become available. Adobe Media Player is cross-platform, based on open standards -- including Really Simple Syndication (RSS) and Synchronized Multimedia Integration Language (SMIL) -- and brings viewers the highly desired ability to play video compatible with Adobe Flash(R) Player, the Web's most popular video format, outside of their browser. By adopting these industry standards, GluTV has built its service to easily syndicate its array of content through other portals and easily repurpose it for custom usages.

About GluTV

GluTV is the first Internet site to offer licensed, on-demand Indian movies, television shows, sports, news, music videos and regional programming. GluTV features the latest premium Indian programming, with thousands of full-length programs on a high-quality full screen, without pop-ups, downloads, or the risk of computer viruses. For more information, please visit www.glutv.com.

 For more information, please contact: Wes Conard siliconPR Email Contact 415.385.4455 www.siliconpr.com

SOURCE: GluTV

Source: MARKET WIRE

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