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Tommy Hilfiger and Sony BMG Unveil TommyTV, A New Online Global Music TV Concept >

Posted on: Wednesday, 16 April 2008, 12:00 CDT

AMSTERDAM, April 16 /PRNewswire/ -- Tommy Hilfiger continues to bring music and fashion together with the global launch of TommyTV (http://www.tommytv.com/), an online evolution of the Hilfiger Sessions music series, staged in creative collaboration with Sony BMG Europe, that brings the excitement of live music to audiences around the globe.

TommyTV, which goes live today, builds on the existing success of The Hilfiger Sessions, a series of established and successful music events. The Hilfiger Sessions feature high profile artists playing with new and upcoming talent in intimate gigs in cities around the world, with recent Sessions taking place in Madrid, Berlin and Amsterdam hosted by artists such as Wyclef Jean and Kelly Rowland.

The TommyTV online experience

Alongside featuring globally renowned superstars and up and coming new talent, TommyTV will also offer music fans many other community and interactive options. The multimedia platform will stream across four segments, utilizing state-of-the-art Papervision3D technology to further enhance the online viewing experience.

Sessions - Unique live clips - Exclusive backstage footage (rehearsals, interviews) - Session photos - Information on upcoming sessions Auditions - A new channel for new and upcoming talent - The ability to upload your own music - Competitions Artists - Premium content from SONY BMG's archives - Including live performances and interviews with artists My TommyTV - Create playlists of your favourite TommyTV clips - Manage your own account - Subscribe to a regular news update TO VIEW VIDEOS: http://www.tommytv.com/presskit

Tommy Hilfiger Europe B.V & Sony BMG Entertainment

CONTACT: For further information: Abdel El Hamri, Director ofCommunications, Tommy Hilfiger Europe B.V., Tel: +31(0)20-589-5701,Abdel.Elhamri@tommy.com ; Marybeth Schmitt, Senior Vice PresidentCommunications, Tommy Hilfiger UAS Inc., Tel: +1-212-548-1952,Mschmitt@tommy-usa.com ; Paul Bursche, Communications Director, Sony BMGMusic Entertainment (UK), Tel: +44-207-384-8033, paul.bursche@sonybmg.com .

Source: PRNewswire

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