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Fujitsu to Provide Comprehensive Digital Media Solutions for Retail Industry

Posted on: Monday, 5 May 2008, 18:00 CDT

Fujitsu Transaction Solutions Inc. today announced that it will work with partner TELentice Global Inc. to market Fujitsu's new, comprehensive Digital Media Solutions (DMS) to retailers.

Fujitsu and TELentice have developed a system that combines the hardware, software and services required to create, deploy and manage chain-wide, multi-media information campaigns.

The solutions enable retailers to develop integrated solutions that intelligently deliver video, animation, text, audio and visuals directly to a variety of electronic media, including plasma and LCD screens, mobile devices, point-of-sale (POS) displays, interactive displays, Web sites and more.

"We want Fujitsu to become a retailer's one-stop-shop for their digital media needs," said Howard Witherspoon, chairman and chief executive officer of TELentice. "With the managed end-to-end Fujitsu Digital Media Solutions, retailers will be able to distribute video announcements, advertisements, promotions, news, educational material and other information to employees and customers in-store and through mobile devices."

With the system, retailers can extend their message from "couch to cash register," reaching consumers at key decision-making locations throughout their day. The system also can reduce a retailer's expensive television advertising and direct mail costs by promoting products and services in their stores at the point of decision -- on the shelf or other targeted locations that greatly influence customers' product choices.

About TELentice

TELentice Global Inc. is a U.S.-based provider of digital media communications software targeted to the enterprise market. The software suite is designed to operate large intelligent networks comprised of thousands of display devices. Since 1998, the TELentice software suite has been in use throughout the world in retail and out-of-home networks including CBS Outdoor and Mall of America, Viacom's London Underground, Manor Grocery Stores in Switzerland, 7-Eleven in Thailand, Foster Brewing in Australia, University hospitals (Cleveland Clinic), and First Choice Liquor (Coles Myers) Australia, among others. For more information, visit: www.telentice.com.

About Fujitsu Transaction Solutions

Fujitsu Transaction Solutions Inc., a wholly owned subsidiary of Fujitsu Limited (TSE: 6702), collaborates with retailing companies to relentlessly reduce their costs and facilitate consumer interactions that improve their profitability. Fujitsu's Pervasive RetailingTM approach enables companies to minimize the time; cost and risk of creating interoperability between disparate applications and devices that support a multitude of consumer touch points. Fujitsu's offering includes solution software, point-of-sale store technology, U-Scan® self-checkout systems, U-Serv® self-ordering systems and multi-vendor lifecycle services. Customers include Canadian Tire, Chevron Corporation, Hallmark, H-E-B, Kroger, Loblaws, Nordstrom, Payless ShoeSource, Regal Cinema, Staples, Stop & Shop and The TJX Companies, among others. Web site: us.fujitsu.com/retailing.

EDITOR'S NOTE: For sales and product information call 1-800-340-4425.

Source: Business Wire

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