CDI Signs Licensing Agreement With Televisa Consumer Products

Creative Designs International, a division of Jakks Pacific, has signed a North American licensing agreement with Televisa Consumer Products, the licensing and direct-to-consumer division of Televisa, to develop, distribute and market a new line of dress-up and role play toys based on the Mexican pop-rock music group, RBD.

The RBD product line from Creative Designs International (CDI) is expected to include pretend play musical instruments and dress-up outfits that emulate the performers of the Latin group. CDI is expected to debut the new RBD line at Wal-Mart stores across the US in fall 2008.

Geoffrey Greenberg, president of CDI, said: “Music-related properties are very hot, and we’re excited about how popular RBD is within the Latino community. We are thrilled to offer the young fans of RBD a chance to play as their favorite band member.”

Maca Rotter, general director of Televisa Consumer Products, said: “CDI has proven expertise in the category of dress-up, role play and accessories for leading music-related properties. Televisa Consumer Products is proud to partner with CDI to bring ‘Rebeldemania’ to the toy aisle.”