Revision3 Snatches Up Hit Wine TV Show

June 24, 2008

Revision3, the leader in exclusive Internet television, announced today that it is adding the web’s most popular wine-themed television series to its lineup of award winning shows.

Wine Library TV (www.WineLibraryTV.com), hosted by Internet superstar Gary Vaynerchuk, the author of 101 Wines Guaranteed to Inspire, Delight, and Bring Thunder to Your World, seeks to break down the barriers, stereotypes, and misconceptions that otherwise prevent people from exploring and enjoying the exciting and rewarding world of wine. Episodes of the program launch today on Revision3 at http://www.revision3.com/winelibrarytv. Revision3 is also producing a shorter, demi-version titled Wine Library Reserve, at http://www.revision3.com/winelibraryreserve. Wine Library Reserve delivers Gary’s insight of opinions of wine in 5 minutes or less.

“I’m looking forward to taking Wine Library TV to the next level with Revision3,” said Gary. “The show already has a large following through my Web site, but with Revision3′s broad reach and vision for program packaging, I will be able to get in front of an enormous untapped audience.”

“Gary’s a perfect addition to Revision3′s lineup of Internet experts”, said Jim Louderback, CEO of Revision3. “He’s passionate about his subject, fans love him, and he delivers great information in an engaging and entertaining way. We’re excited about bringing Wine Library TV – or as Gary calls it, ‘The Thunder Show’ – to our network. And we’re even more excited about developing a shorter edited version of each show that will showcase Gary’s passion and energy to a much wider audience.”

Vaynerchuk, who is also Director of Operations at Wine Library in Springfield, New Jersey, has attracted a cult-like following of more than 80,000 viewers a day with his unconventional, often irreverent commentary on wine. In the name of “expanding one’s palate”, Gary has convinced everyone from Conan O’Brien to Ellen Degeneres to lick salted rocks and share samples of dirt and grass. Gary’s key goals are twofold: “First, I want people to try different wines. How can you have a favorite if you only know a few? Second, I tell people to trust their palates. If a wine appeals to your palate, then it’s a good choice. Don’t feel pressured to like popular brands or what experts recommend. Buy what ‘brings the thunder’ for you.”

About Wine Library and Gary Vaynerchuk:

Wine Library TV has reinvented the concept of wine tasting for a new generation. In addition to encouraging straightforward wine tasting, Gary educates viewers about the effects of regional factors (soil, sun, wind) on wine flavors and how to buy wine.

Gary Vaynerchuk has been featured in a variety of high profile media outlets, including The Wall Street Journal, The New York Times, Time Magazine, Men’s Health, New York Magazine, GQ, The Washington Post, The New York Observer, The New York Daily News, BusinessWeek.com, CNN.com, NPR, Late Night with Conan O’Brien The Ellen Degeneres Show, Nightline, The Big Idea with Donny Deutsch, Money Matters, Fox News, and ABC Eyewitness News.

About Revision3

Revision3 is the first media company that gets it, born from the Internet, on-demand generation. Unlike aggregators, mash-ups, and user-generated video sites, Revision3 is an actual TV network for the Web, creating and producing its own original, broadcast-quality shows.

For more information or to schedule an interview, contact Shawna Seldon, The Rosen Group, 212 255 8455 or shawna@rosengrouppr.com.

comments powered by Disqus