June 25, 2008
Quattro Wireless Continues Rapid Expansion of Premier Mobile Ad Network
Quattro Wireless (www.quattrowireless.com) announced today it has signed deals to add a variety of leading entertainment sites to its fast-growing premier mobile Ad Network. The sites include Cracked.com, Savvy.com, TheInsider.com (a division of CBS Interactive), Fandango.com, Hollywood.com, JoBlo.com and MovieWeb.com.
Quattro will deliver mobile ads for the sites which feature a range of entertainment content, including: movie listings, video humor, gossip, community forums, entertainment news and men's lifestyle information. According to recent research conducted by Quattro Wireless, entertainment related sites are among the best performers within its Network consistently delivering high page views per user and click-through rates on advertisements.
"We are very pleased to add this list of high quality publishers to the Quattro Ad Network," said Lars Albright, vice president of Business Development at Quattro Wireless. "Using Quattro Wireless' site analytics, we have found entertainment consumption comprises a large part of mobile Web usage. This genre of content represents an excellent way for advertisers to reach an engaged mobile audience."
Quattro Wireless, North America's Best Performing Mobile Ad Network, has established a leadership position for delivering premier, entertainment-driven wired content to the mobile world. Quattro allows its publishing partners to choose from a range of services that include site mobilization, ad serving and ad sales.
About Quattro Wireless
Quattro Wireless is North America's best performing mobile advertising network, specializing in taking wired assets to the wireless world. With the industry's only pre- and post-click technology platform, Quattro provides category leading Publishers and premium branded advertisers with a turnkey solution to extend their internet offering to the mobile web. Publishers leverage Quattro's proprietary mobilization technology and interactive feature set to launch dynamic, ad supported mobile web versions of their wired web sites. Advertisers partner with Quattro to design, develop and serve targeted and interactive campaigns to the highly engaged Quattro Network audience. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.