A Smart Beer Does Smarter Advertising

DALLAS, June 26 /PRNewswire/ — Compete against Anheuser-Busch, Miller, or Coors in the advertising ring? Not for the faint of heart. But for less than $25,000, a start-up beer company has done just that by winning a record five Silver Telly Awards, one of the advertising world’s most prestigious awards.

This year’s entries include companies, agencies and organizations of all sizes, from large multinational media companies to small ad agencies and local production houses. Several winners of the 29th Telly Awards include AMC, American Heart Association, Chicago Tribune, Chick-fil-A, Clear Channel Creative Services Group, Comcast, Disney, ESPN, Gaiam, Inc., Golf Channel, Harpo Studios, HBO, JWT Team Detroit, Kohl’s Department Stores, Lockheed Martin, M&C Saatchi, Macys North, NASA Television, NBA Entertainment, NBC Universal Global Networks Italia s.r.l., Outdoor Channel, PBS, PGA Tour Productions, SCI FI Channel, Sports Illustrated, The Boeing Company, The Weather Channel, Time Life, Time Warner Cable, TV Guide Network, and Warner Bros. And Stampede Brewing Co., Inc., maker of Stampede Light — one of the newest fortified or functional beverages hitting the market such as Vitamin Water(R). “It’s really hard to show consumers your point of difference on a shoestring budget, while trying to ‘out market’ some of the world’s most recognized brands,” said Lawrence Schwartz, a nutrition-and-fitness buff who heads Stampede Brewing in Dallas. “We just wanted to be funny and a little bit edgy, while trying to reach beer drinkers who shop for healthy products,” says Schwartz.

Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest film and video productions, and groundbreaking web commercials, videos and films. A Winner of a Silver Telly, the top honor, represents less than 10% of entries. As Chairman of the judging panel, Richard Friley, noted, “As judging chairman, our judges are honored to have evaluated such an incredible body of work. The diverse pool of entries represents the best of traditional and online video and was an inspiration to us all. The quality of work exceeded our expectations, even in this challenging overall market and it is a true accomplishment for our winners.”

Naturally, as the CEO of a beer company, Schwartz had a different response, “It’s very humbling to be a David amongst Goliaths. Winning five Silver Telly’s is such an honor, I think I’ll go have a few cold ones to celebrate!”

The award-winning Stampede Light commercial can be seen in several cities or online at http://www.stampedebeer.com/ or on YouTube under Stampede Beer Commercial.

About the Telly Awards

Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, as well as the finest video and film productions. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world. The international competition and receives over 13,500 entries annually from all 50 states and many foreign countries.

   The Silver Telly is its highest honor.   For more information please visit http://www.tellyawards.com/.    About Stampede Light  

Stampede Light, a new breed of new ‘Plus’ fortified beverages, is a full-bodied German-style light lager beer, made with premium malt and balanced with the finest domestic hops. Stampede Light is manufactured by Stampede Brewing Co. Inc., based in Dallas, Texas, and is distributed nationally through the Miller, Coors, and Anheuser-Busch network of wholesalers.

    Contacts    Stampede Brewing Co., Inc.            Telly Awards    Lawrence D. Schwartz                  Linda Day    buzz@stampedebeer.com                 lindad@tellyawards.com    http://www.stampedebeer.com/           http://www.tellyawards.com/  

Stampede Brewing Co., Inc.

CONTACT: Lawrence D. Schwartz of Stampede Brewing Co., Inc.,+1-214-435-3256, buzz@stampedebeer.com; or Linda Day of Telly Awards,lindad@tellyawards.com

Web site: http://www.stampedebeer.com/http://www.tellyawards.com/