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Specific Media Appoints Jon Schulz As Senior Vice President, Global Category Development

Posted on: Tuesday, 1 July 2008, 09:00 CDT

Specific Media, the largest independent online advertising network, announced today that it has appointed Jon Schulz as senior vice president, global category development. A seasoned executive who headed up all digital media planning for the Ford, Lincoln and Mercury brands, Schulz adds years of corporate marketing expertise and success to Specific Media's executive team. In his global role, Schulz will be instrumental in further expanding Specific Media's rapidly growing Fortune 500 client roster, with an initial focus on the automotive category.

Schulz joins Specific Media directly from Ford Motor Company, where he worked in a variety of functions for more than 12 years. Most recently, Schulz served as the head of digital and direct marketing, overseeing digital media, brand websites, emerging media, dealer lead management and CRM. Prior to that, Schulz worked in several other key roles, including brand management, strategic planning and sales operations. Schulz received his MBA in Marketing from Indiana University.

"We are very pleased to have Jon join the Specific Media team," said Tim Vanderhook, Specific Media co-founder and chief executive officer. "Specific Media already works with an impressive array of top automotive brands, and Jon's experience will be invaluable in enhancing our product and service offerings and expanding Specific Media's leadership in this important industry."

Specific Media, the largest independent online advertising network, reaches more than 150 million unique users for a total U.S. reach of 79 percent. Since debuting in the comScore rankings in February 2007, the company experienced unparalleled growth in its online reach, growing by 65 percent and outpacing all of the other ad networks appearing in the top 10. The company also achieved record-breaking revenue increase of more than 300 percent in 2007 compared to 2006.

"Specific Media is an impressive company, with an energized team and a solid business plan," said Schulz. "As the online advertising industry continues to grow in importance, Fortune 500 companies in a variety of industries need a provider they can rely on for defined expertise. I look forward to building on the strong foundation already in place here."

About Specific Media

Specific Media, the advertising industry's largest independent online advertising network, enables advertisers to target consumers throughout North America and Western Europe based on demographics, behaviors, geographic locations and/or the contextual relevance of websites visited. Specific Media works with many of the Fortune 500 brands including seven of the top 10 companies. The company's Premium Network reaches more than 225 million consumers globally each month. Since 1999, Specific Media has connected advertisers with target audiences across consumer branded publishers. Visit www.specificmedia.com.

Source: Business Wire

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