July 1, 2008
Germany, England, Japan and the United States Win Grands at the New York Festivals 2008 International Advertising Awards in NYC
The New York Festivals (NYF) Grand Trophies were awarded to Nordpol + Hamburg, Abbott Mead Vickers/BBDO, London, Projector Inc., Tokyo, BBDO, NY and Ogilvy, Frankfurt.
Nordpol + Hamburg, Germany, Creative Director, Lars Ruehmann, won the coveted Grand Award for Television for their intriguing TV spot "Power of Wind," created for the German power company Epuron. This humorous piece begins with an imposing French man dressed in black, representing the wind. He muses, "I think I was always misunderstood... I may have come on too strong." We follow the wind as he plays annoying pranks on people as they go though their day, oblivious to him, but not his effect. His shenanigans mimic a windy day: a woman's dress is pulled up, a man's hat is knocked off, sand is thrown into a child's face, flower pots drop from a balcony, and an umbrella is "blown" inside out. Finally, the wind meets someone who understands him and knows how to harness his power, so that he can finally use his unique style of energy in a positive way.
Abbot Mead Vickers/BBDO, London, Executive Creative Director, Paul Brazier, took home the Grand Award for Art & Technique for client Diageo, Draught Guinness. The epic spot, directed by Nicolai Fuglsig of MJZ, titled "Tipping Point," takes place in a small town, where the entire population is involved in a massive domino run. The domino course originates in a darkened second story room, makes its way outside into the town, and employs books, suitcases, boxes, cans of paint, crutches, a prosthetic leg, cars, flaming bales of hay -- the list goes on and on. Reminiscent of a Rube Goldberg device, this kinetic sculpture takes a wild ride through the town, and ends as it reveals a massive glass of Guinness. The town's people cheer and Guinness is served to all.
Projector Inc., Tokyo, Executive Creative Director, Yoshiaka Nagasaka, and Creative Director, Koichiro Tanaka, were this year's Grand winner for Interactive for UNIQLO "UNIQLOCK." The engaging web site offers an original blend of dance, time signal music, video performance and clock interval displays, all designed to create a backdrop showcasing UNIQLO's clothing launch for each season. An on-screen digital clock alternates every 5 seconds with entertaining dance vignettes where the dancers represent a human clock with synchronized precision movements. Each hour a unique performance video is launched. At midnight UNIQLOCK goes into sleep mode and the dancers rest, clad in UNIQLO clothing.
BBDO, NY and Dave Lubars, Chairman and Chief Creative Officer, won the Grand Trophy for the HBO "Voyeur Integrated Campaign" at last night's awards. Voyeur engages the viewer with a multimedia experience that offers a glimpse into what is going on behind all the windows we pass every day. Street teams passed out interactive invitations for a series of events taking place in lower Manhattan. Attendees viewed a short film projected on the side of a building using 2 high definition projectors. This created the illusion that the wall had been removed from the building and viewers could witness all the tenants involved in the dramas of daily life. The interactive invitations could be used to discover clues and links to different story lines on the web site. A separate promo was created to accommodate those viewers living outside of New York and was designed to drive viewers to HBO's multilayered website.
Ogilvy, Frankfurt, Germany, was presented with the Grand Award for Print for its inventive graphic montage for "Typo Crash Campaign" by Executive Creative Director Dr. Stephan Vogel and Creative Director Christian Mommertz. This original winning print campaign for Malteser Ambulance Service featured colorful typography of recognizable liquor labels cut up to spell out the massive injuries sustained from driving drunk -- "Crushed Spine,""Skull Fracture,""Paraplegia," and "Whiplash."
Winning Medalists and Finalists from 56 countries were honored in this year's International Advertising Awards competition, which was held at the ultra modern New World Stage. To view the complete list of this year's award winning work, please visit http://newyorkfestivals.com.
The New York Festivals International Advertising Awards receives entries from 71 countries. Award winners are selected by an international panel of 300 senior Creative Directors representing the most innovative and creative minds from 48 countries around the world. No other advertising competition has ever gathered a larger, more diverse group of internationally known creative directors to judiciously select the winners.
About the New York Festivals:
The New York Festivals (NYF) oversees six international awards competitions: Television and Radio Advertising; Design, Print and Outdoor Advertising; Film & Video; Television Broadcasting; Radio Broadcasting; and now Interactive & Alternative Media. Entries to each of the competitions are judged around the world by panels of peers in their respective industries. In addition, NYF also oversees three stand-alone international competitions: The Midas Awards for financial services communications, the Global Awards for healthcare communications and the AME Awards for advertising and marketing effectiveness. Founded in 1957, NYF now has representation in 62 countries. For more information, go to www.newyorkfestivals.com.
Contact: Gayle Mandel New York Festivals 260 West 39th Street, 10th Floor New York, NY 10018 PH: 1 212-643-4800 [email protected]
SOURCE: New York Festivals