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Pace Communications Taps DMI Networks to Produce Customized In-Flight Music Programming for Delta Air Lines

July 1, 2008

Pace Communications along with DMI Music & Media Networks, a division of DMI Music & Media Solutions, have formed an exclusive partnership to offer sponsored, customized in-flight audio content. The joint venture has signed an exclusive worldwide deal with Delta Air Lines to create and deliver in-flight music services for America’s premier global airline.

Under this agreement, Delta and Pace Communications, the producer of Delta’s in-flight entertainment programming and publisher of Sky Magazine, will incorporate DMI Networks’ music programming and licensing expertise to supply all music programming for 16 different broadcast channels and 14 channels of “Audio-on-Demand” featuring more than 3,500 songs from hundreds of artists. Programming will include exclusive interviews with well-known recording artists, celebrity guest DJs, and music videos – all hand-picked for Delta’s customer demographic. The programming also will be featured during boarding and disembarking. Under this partnership, Delta will reap the benefits of DMI’s longstanding expertise in using music to enhance customer brand loyalty.

“Delta is committed to offering a unique and memorable in-flight entertainment experience for our global customers,” said Jake Frank, managing director of Global Product Development and Delivery. “The addition of DMI Networks’ programming is a great complement to our current entertainment offerings and will provide our passengers with even more music programming choices than ever before.”

“Today’s travelers are increasingly accustomed to having a bevy of entertainment opportunities at their fingertips,” said Cindy Phillips, Managing Director Programming for Pace Communications. “With this customized, fully integrated in-flight music offering from Pace and DMI, Delta customers will have access to a new level of music entertainment and discovery even as they travel.”

For more than a decade, DMI Networks has provided record labels unique ways of promoting new album releases and artists to audiences. DMI Networks was one of the first music programmers to create a revenue model for the airline industry by offering sponsorship opportunities to record labels and brands.

“The music available on more than 28,000 Delta flights each month will encapsulate the international diversity found across Delta’s global network,” said Tena Clark, founder, CEO and chief creative officer for DMI. “We will provide millions of travelers around the globe an enjoyable and powerful music experience and at the same time deliver recording artists and labels an innovative way to access new listeners and connect with consumers.”

For Delta’s in-flight music programming, DMI incorporated music from dozens of different genres, mixing popular favorites along with eclectic and diverse choices that expose the listener to lesser-known artists and albums.

“Creating a path to consumer discovery of new artists and albums is more important than ever in today’s music market,” said Andy French, SVP of media services and label relations for DMI Networks. “In-flight programming has a proven track record of boosting album sales for a variety of artists.”

About Pace Communications

For 35 years, Pace Communications has been a leader in customized content. With dedication to excellence, Pace helps leading corporate clients develop successful branded editorial strategies and achieve unparalleled marketing and communication prominence. Our staff of more than 200 professionals consistently produces award-winning work in a variety of media, including magazines, Web, catalog, book, video and e-commerce. Founded and owned by Bonnie McElveen-Hunter, the current chair of the American Red Cross, Pace is based in Greensboro, N.C. For more information, please visit www.pacecommunications.com.

About DMI Music & Media Solutions

DMI Music & Media Solutions develops and executes comprehensive music branding strategies and programs using the emotional power of music, interactive media, and non-traditional distribution channels to connect brands to consumers. DMI works with brands to create their soundDNA(TM)– the audio footprint that consumers recognize as the brand’s identity across all product lines, age segmentations, and cultures. DMI’s unique music branding strategies and creative executions– audio CDs, Enhanced-CDs, CRM, interactive web and mobile initiatives, experiential marketing campaigns, and promotions– use effective and measurable media and distribution alternatives to create campaigns that break through to today’s media-savvy consumers for clients such as 7UP, AARP, Build-A-Bear Workshop, General Mills, McDonald’s, Nestle Purina, Procter & Gamble, Subway, Target, Toyota and Victoria’s Secret.

DMI’s tightly integrated divisions deliver clients the only complete “360-degree” set of music branding capabilities including: music branding strategies (DMI Music Branding Group); in-venue audio and video programming (DMI Music & Media Network); full-service recording and audio post facilities (Firehouse Recording Studios); a 25,000-song library of production music for television, film, and commercials (5 Alarm Music); an award-winning interactive design studio (Big Rig Interactive); and promotional music CDs (Disc Marketing). DMI is located in picturesque Old Town Pasadena, where its unique and charming campus resides in the historic 1889 Firehouse and Livery buildings. It also maintains satellite offices in New York and Detroit. www.dmimusic.com




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