McGraw-Hill Broadcasting Names Steven P. McEvoy General Manager of KERO-TV23, Bakersfield, CA
BAKERSFIELD, Calif., July 2 /PRNewswire-FirstCall/ — McGraw-Hill Broadcasting, a unit of The McGraw-Hill Companies, today announced the appointment of Steven P. McEvoy as General Manager of KERO-TV23, the ABC-affiliate station in Bakersfield, and its Spanish-language affiliate, Azteca42. In this position, Mr. McEvoy will be responsible for setting the strategic direction of the station, as well as for day-to-day operations of the editorial and business activities of KERO, the Azteca America affiliate, and the station’s digital properties.
“As a 25-year veteran at KERO, Steve brings longstanding ties to the local community as well as deep knowledge of the broadcasting industry,” said Edward Quinn, president of McGraw-Hill Broadcasting.
Mr. McEvoy had served as General Sales Manager of KERO since January 2000, where he was responsible for all sales for the station, the Azteca channel and the digital properties. He also successfully integrated KZKC, Azteca America, in 2006, and has extended the station’s reach with innovative marketing strategies for the websites Turnto23.com and ShopKern.com. Mr. McEvoy joined KERO in 1983 as Creative Director, Sales, and has held positions as a local Account Executive and Local Sales Manager, Broadcast and Cable.
About McGraw-Hill Broadcasting
Since 1972, McGraw-Hill Broadcasting, a division of The McGraw-Hill Companies, has been delivering local viewing audiences dependable news and information, entertainment and community service. With access to over 8 million people in San Diego and Kern County, California, Denver, and Colorado Springs, Colorado and Central Indiana, McGraw-Hill Broadcasting operates KGTV San Diego (ABC), KERO-TV Bakersfield (ABC), KMGH-TV Denver (ABC), WRTV Indianapolis (ABC) and Azteca America affiliates in Denver, Colorado Springs, San Diego and Bakersfield. With Cable news channels, high definition broadcasts and local news websites in very market in which we operate, McGraw-Hill Broadcasting is a leader in local broadcast innovation.
The McGraw-Hill Companies
CONTACT: Steven TaylorKERO-TV23+1-661-637-2323
Web site: http://www.mcgraw-hill.com/http://www.turnto23.com/http://shopkern.com/