July 4, 2008

The Verdict Is In! – The Simpsons Ride at Universal Voted World’s ‘Best New Theme Park Attraction’

UNIVERSAL CITY, Calif., July 4 /PRNewswire/ -- Accolades continue rolling in for Universal Park & Resorts' new Simpsons Ride. Already the subject of rave reviews by guests at Universal Studios Hollywood and Universal Orlando Resort, Theme Park Insider.com has now voted The Simpsons Ride as the "Best New Theme Park Attraction" worldwide for 2008. Theme Park Insider.com is a leading consumers' guide to the world's most popular theme and amusement parks, written by consumers themselves.

The Simpsons Ride showcases everything the popular television series has made famous and that Simpsons fans love ... a great story, humor and irreverence that are pure Simpsons, with original animation starring cast members Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith, Hank Azaria and guest star Kelsey Grammer. Guests are swept into Krustyland, a theme park created by the show's cantankerous, cash-hungry clown. Meanwhile, maniacal Sideshow Bob has escaped from prison and has taken control of the park to get his revenge on Krusty and the Simpson family. Hand-picked by Krusty to be the first to ride his newest attraction, guests are thrust into the middle of the action and soar through Krustyland and Springfield on a ride that features the world's first-ever cork screw that's animated.

"The Simpsons Ride represents what Universal does best -- which is to take pop culture's blockbuster entertainment concepts and bring them to life in wildly entertaining theme park experiences," said Mark Woodbury, President of Universal Creative, designers of The Simpsons Ride. "We appreciate the recognition and share it with our partners at Fox Licensing and Gracie Films, who helped us create a truly authentic Simpsons experience."

About Universal Parks & Resorts

Universal Parks & Resorts (Universal) (http://www.nbcuni.com/) consists of three worldwide entertainment destinations with four dramatically distinct theme parks, including Universal Orlando Resort, Universal Studios Hollywood and Universal Studios Japan. Universal is part of NBC Universal, which is 80% owned by General Electric. Universal Orlando Resort (http://www.universalorlando.com/) is home to the Universal Studios Florida and Universal's Islands of Adventure theme parks, as well as Universal CityWalk, a 30-acre dining, shopping and entertainment venue and three premier on-site Loews hotels. Universal Studios Hollywood (http://www.universalstudioshollywood.com/) combines an authentic working movie and television studio with cutting-edge thrill rides and attractions, offering guests a uniquely immersive entertainment experience that employs the latest in state-of-the-art technologies.

Universal Studios Hollywood

CONTACT: Eliot Sekuler of Universal Studios Hollywood, +1-818-622-3855

Web site: http://www.nbcuni.com/http://www.universalorlando.com/http://www.universalstudioshollywood.com/