July 6, 2008

Rentrak Theatrical Announces Box Office Estimates for Weekend of July 6, 2008

LOS ANGELES, July 6 /PRNewswire-FirstCall/ -- Rentrak Theatrical, a business unit of Rentrak Corporation , today announced the weekend theatrical box office estimates for the weekend period of July 4 through July 6, 2008 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of 9:30AM Pacific on Sunday, July 6, 2008 by Rentrak Theatrical include:

  Rank Title                                      Weekend Gross    Locations     1  Hancock                                     $66,000,000        3965    2  WALL-E                                      $33,417,000        3992    3  Wanted                                      $20,606,950        3185    4  Get Smart                                   $11,125,000        3574    5  Kung Fu Panda                                $7,500,000        3347    6  The Incredible Hulk                          $4,975,305        3043    7  Indiana Jones Kingdom Crystal Skull          $3,940,000        2192    8  Kit Kittredge: An American Girl              $3,600,790        1843    9  Sex And The City                             $2,345,000        1275   10  You Don't Mess With The Zohan                $2,000,000        1731   11  The Love Guru                                $1,700,000        2648   12  Iron Man                                     $1,500,000        1019    Weekend of 07/04/2008 to 07/06/2008    (C) 2008 by Rentrak Corporation     About Box Office Essentials  
Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(TM) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate Web site at http://www.rentrak.com/.

   Contacts:  Rogers & Cowan for Rentrak Corporation   Sallie Olmsted                  Amanda Bartz   (310) 854-8124                  (310) 854-8151   [email protected]     [email protected]  

Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, [email protected],or Amanda Bartz, +1-310-854-8151, [email protected], both of Rogers &Cowan for Rentrak Corporation

Web site: http://www.rentrak.com/