Grand Central Publishing Signs Book Deal With Mitch Joel, President of Twist Image
Posted on: Monday, 7 July 2008, 15:00 CDT
NEW YORK, July 7 /PRNewswire/ -- Business Plus, an imprint of Grand Central Publishing (Hachette Book Group USA), has announced it will publish Six Pixels of Separation by Mitch Joel, President of the award-winning Digital Marketing agency, Twist Image.
Six Pixels of Separation will teach entrepreneurs and individuals how to have a global audience and consumer base in a world where we're all connected (almost all of them free). The book will focus on how technology is empowering individuals to build personal brands that will rival the biggest of corporate brands, and how all business owners can now leverage the global community to connect, share and grow. The book is named after Joel's very successful Blog and Podcast by the same name.
In making the announcement, Rick Wolff, Vice President, Executive Editor, Grand Central Publishing and Editorial Director of Business Plus said "There's no doubt that Mitch Joel is one of the leading thinkers -- and doers -- in the Digital Marketing space. His Blog and Podcast, Six Pixels of Separation, demonstrate his strategic thinking and vision when it comes to helping entrepreneurs connect to their consumers and grow their business. Mitch's book is going to be one of our lead business titles for fall 2009, and we're thrilled to be able to help business people not only understand all of these many changes, but what they can do about it."
When Google wanted to explain online marketing to the top brands in the United States (including Wal-Mart, Costco, Sears and Sephora), they brought Joel to the Googleplex in Mountain View, California. Marketing Magazine dubbed him the "Rock Star of Digital Marketing" and in 2006 he was named one of the most influential authorities on Blog Marketing in the world. Joel is a Board Member for both the Canadian Marketing Association and the Interactive Advertising Bureau of Canada. He speaks frequently to diverse groups like The Power Within, Google, Unilever, Visa, Microsoft and has shared the stage with former President of the United States, Bill Clinton, Anthony Robbins and Dr. Phil.
"Every day at Twist Image, we are asked by our clients to help them connect more effectively with their consumers online," says Joel. "In the past seven years, we're seeing more and more individuals and Entrepreneurs leverage the power of these online tools to grow their business and build huge personal brands. Through our Blog, Podcast and other online channels, we've done it too. I'm honored to be working with Business Plus on Six Pixels of Separation. I'm excited to not only write about why this is happening, but how entrepreneurs can make it work for them."
The book deal includes world rights and was awarded on exclusive submission to Rick Wolff at Grand Central Publishing by James Levine of Levine Greenberg Literary Agency.
About Business Plus/Hachette Book Group USA
Business Plus, an imprint of Grand Central Publishing and Hachette Book Group USA, publishes books in areas such as personal finance, marketing, management, economic trends, careers, and leadership. At the forefront of publishing new and provocative titles, Business Plus books address issues facing today's global business community. Bestselling Business Plus authors include Robert Kiyosaki, Douglas Andrew, Michael Abrashoff, and Mike Krzyzewski.
Hachette Book Group USA is a leading trade publisher based in New York and a division of Hachette Livre, the second largest publisher in the world. Hachette Book Group's product lines include adult, illustrated, religious, children's and audio books under the Little, Brown and Company, Little Brown Books for Young Readers, Grand Central Publishing, FaithWords, Center Street, Orbit, Yen Press and Hachette Book Group Digital Media imprints.
CONTACT: Rob Nissen, 973-410-1234
Business Plus and Grand Central Publishing
CONTACT: Rob Nissen, +1-973-410-1234
Source: PRNewswire
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