Aamir Shows the Way

Kollywood superstars can take a leaf out of Aamir Khan’s book.

The star was seen aggressively promoting his nephew Imran Khan’s debut film Jaane Tuya jaane na. He was there in all the channels and print promoting the film and even holding a red carpet premiere of the film. Aamir also went for the throat of Imran’s competitor Harman Kohli’s Love Story 2050, which had more pre-release hype and was releasing the same day. By Friday afternoon, the verdict was out that Jaane Tu… had been lapped up by its target youth audiences, while Love Story wasn’t getting the same kind of response. In Chennai, the multiplexes had given more prominence to the Harman Kohli film, which found no takers as Imran had become the new poster boy!

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