July 8, 2008

Red Rock Pictures Announces Exclusive International Distribution Deal With Industry Leader Company Signs With Northern Response to Open Global Markets

Red Rock Pictures Holdings, Inc. (OTCBB: RRPH), a film and entertainment marketing company, announced today that it has entered into an exclusive deal with Northern Response International Limited (www.northernresponse.com), a leader in the direct response, home shopping and retail product distribution industry. The agreement covers marketing and distribution of consumer products in all territories outside of the U.S.

"We are honored to be aligned with Richard Stacey, David Baldassi and the amazing team at Northern Response," said Reno R. Rolle', President and CEO of Red Rock. "I have personally worked with this team for years and consider them the absolute best at what they do. With translations, regulatory approvals, cultural variation and numerous other challenges, effective distribution outside the U.S. can get very tricky. Having Northern on board to manage the international marketplace will be critical to Red Rock as we endeavor to grow our business worldwide."

Red Rock is currently developing several exciting direct response programs featuring breakthrough consumer products across a range of categories. These products will be the subject of short and long form direct response television commercials and offered to distributors in more than 90 countries worldwide, through all channels of distribution including; Direct Response Television, live home shopping, print, internet, and retail.

"Reno Rolle' has a proven track record of bringing innovative products to market that resonate with consumers," said Richard Stacey, CEO of Northern Response. "We look forward to a successful relationship as Red Rock's exclusive international sales agent."

About Red Rock Pictures Holdings, Inc.

Red Rock Pictures, (OTCBB: RRPH - News), (www.redrockpics.com) finances and co-produces feature films and entertainment for all media. Red Rock Pictures' management team has been involved in over 50 feature length films, with an outstanding proven track record that has generated over one billion dollars in the U.S. domestic box office and home entertainment industry. Through its acquisition of Studio Store Direct, the company also operates a traditional infomercial production and distribution company with a keen focus on new media and groundbreaking formats. Studio Store Direct has developed a patent pending process for embedding direct response programs directly onto motion picture DVDs. Viewers can access virtual "QVC like" stores, offering related merchandise for purchase with the simple click of a mouse or by dialing an 800 number. The company's model provides a turnkey new revenue solution for major Hollywood studios and independent distributors. According to the Electronic Retailing Association (ERA), the direct response television industry accounts for more than 150 billion dollars in annual revenue.

About Northern Response International Limited

Located in Toronto, Canada, Northern Response specializes in the distribution of infomercials, DRTV spots, and retail products. Northern Response is one of the largest distributor of infomercials in Canada and one of the largest international syndicators of DRTV programming in the world with distribution to over 90 countries. Since 1984, Northern has handled campaign distribution for over 1,000 infomercials, DRTV spots, print and retail products. Their multi-channel platform includes DRTV sales, Television Shopping Channels, Print and Catalogue Marketing, Outbound Telemarketing, Database Programs, Online E-Commerce and retail sales.